PRNetwork 'Top of the Week'
>1999 was a very good year for PR salaries -- especially for mid-level pros
>-- according to a newly released salary report by Spring Associates.
>After two years of modest salary gains, most 1999 mid-level PR job-changers
>received salary increases in the range of 18-35%. The last percentage
>increase of nearly this magnitude occurred in 1996, but at the more senior
>levels. These findings were revealed in an annual compensation report
>published by Spring Associates, Inc., a leading executive recruiting firm
>specializing in public relations.
>Spring found expanded opportunities at all levels in the
>business-to-business, financial and consumer tech sectors, where starting
>salary ranges were up over 20%. Bonuses of all kinds -- namely sign-on,
>performance and annual -- are now virtually given at all levels, and the
>trend appears to be continuing according to Spring Associates search
>assignments in the first month of 2000.
>"As in prior years, PR agencies are hiking the salaries of their new hires
>in order to keep pace with market levels and to attract the most desirable
>recruits in a highly competitive environment," says Dennis Spring, whose
>firm publishes The Official PR Salary & Bonus Report.
>He attributes much of the salary explosion to the most qualified candidates
>demanding "salary parity" with their peers. With companies' desperate need
>for top-notch PR talent, they would meet and often exceed those demands.
>"We think the salary catch-up game has run its course," Mr. Spring notes.
>"Now that salaries have somewhat equalized, we expect to see the year 2000
>end with ordinary salary gains in the range of 6-12%."
>This year's Millennium Edition of the report contains salary information
>for what the company calls "key" metro cities: Boston, Dallas, Cleveland,
>San Francisco, New York, Atlanta, Chicago and Los Angeles. The report,
>which costs $175, also contains PR corporate and agency job descriptions.
>Spring Associates has published the annual report in various forms since
>1987. Data is compiled from the company's proprietary database of more than
>6,200 PR corporate and agency professionals. Salary and bonus tables are
>segmented into 8 industry categories, across 6 job titles, in 4 major
>regions of the country, with a special salary table for the 8 key metro
>A leading search firm in the public relations field, Spring Associates has
>worked on assignments for PR executives for most of the top Fortune 500
>companies and top 50 PR agencies. Dennis Spring, its president, has written
>for PR News, PR Business, The PR Journal, America On-Line and CompuServe.
>For the past two years, his column about the PR industry and careers has
>appeared in Jack O'Dwyer's PR Services magazine. The company Web site is at
>Submissions to Professional Topics are welcome. Please send your
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>News of the Week
>LANSING, Mich., Feb. 17, 2000 /PRNewswire/ -- Attorney General Jennifer M.
>Granholm today announced that she has initiated legal proceedings against
>DoubleClick, Inc., the world's largest Internet advertising business, and
>two web sites that it owns and controls, IAF.net and NetDeals.com. In a
>Notice of Intended Action filed today, Granholm alleges that DoubleClick
>has violated the Michigan Consumer Protection Act and other laws by failing
>to disclose to Internet users that DoubleClick is systematically implanting
>electronic ''cookies,'' or electronic surveillance files, on the hard
>drives of users' computers without their knowledge or consent.
>NEW YORK, Feb. 17, 2000 /PRNewswire/ -- Ad spending for the first three
>quarters of 1999 was up 8.5% to $61.3 billion. General Motors was the
>leading advertiser at $2.1 billion, a 45% increase from the same period
>last year, and nearly $1 billion more than second place Procter & Gamble at
>$1.2 billion. This information was issued today by Competitive Media
>NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000--DoubleClick Inc., a leading
>Internet advertising solutions company, today issued the following
>statement from Kevin Ryan, president of DoubleClick. ''On Monday, as part
>of DoubleClick's S-3 filing with the Securities and Exchange Commission, we
>revealed that the Federal Trade Commission (FTC) has begun a voluntary
>inquiry into our ad serving and data collection practices. We are confident
>that our business policies are consistent with our privacy statement and
>beneficial to consumers and advertisers. The FTC has begun a series of
>inquiries into some of the most well-known web companies, including
>DoubleClick, and we support their efforts to keep the Internet safe for
>NEW YORK--(BUSINESS WIRE)--Feb. 16, 2000--Carl Johnson, president and CEO,
>TBWA/Chiat/Day New York today announced the agency has been awarded
>advertising, marketing and communication duties for MuseumNetwork.com, the
>vertical portal providing access to museums and all museum offerings for
>over 30,000 of cultural institutions around the world. The account was
>awarded in conjunction with TBWA GGT Simons Palmer, London. Spending is
>estimated at $75 million through 2001.
>SEATTLE--(BUSINESS WIRE)--Feb. 16, 2000-- AdRelevance, a Media Metrix
>company and innovator in Internet advertising measurement technology,
>announced that its flagship AdRelevance Service now tracks online ads for
>the rapidly-growing business-to-business (B2B) industry.
>PALO ALTO, Calif., Feb. 16, 2000 /PRNewswire/ -- Reforms in DoubleClick's
>and exchange of personal information on the web, says MoneyForMail.com
>President Gerri Detweiler, ''but web-based companies should realize that to
>truly earn the trust of consumers, they should offer consumers the choice
>of opting in to share their personal information rather than requiring them
>to opt out.''
>LOS ANGELES--(BUSINESS WIRE)--Feb. 15, 2000--Organizers of a campaign to
>place an initiative on the California ballot this fall to outlaw
>unsolicited telemarketing calls and junk email began gathering signatures
>today on petitions posted on the Web. Voter Revolt and Californians Against
>Telephone Solicitation (C.A.T.S.), the sponsors of the initiative, plan to
>use the Web to gather most of the 420,000 signatures required to qualify
>the measure for the ballot. If their effort is successful, it would mark
>the first time the Internet has played a key role in putting an initiative
>NORWALK, Conn., Feb. 15, 2000 /PRNewswire/ -- Modem Media today announced
>that they have been selected by General Motors Corporation to drive the
>development and implementation of Internet initiatives for e-GM, GM's
>e-commerce business unit. This relationship is anticipated to generate $30
>million in revenue for Modem Media over the next three years.
>NEW YORK--(BUSINESS WIRE)--Feb. 14, 2000-- DoubleClick Inc., the leading
>Internet advertising solutions company, today launched a major five-point
>consumer on-line privacy initiative. DoubleClick will launch the ''Internet
>Privacy Education Campaign,'' one of the largest public service campaigns
>in Web history, to help individuals understand that they have the power to
>protect their privacy online.
>REDMOND, Wash., Feb. 14, 2000 /PRNewswire/ -- Embarking on its largest-ever
>consumer advertising campaign, Microsoft Corp. today launched a recharged
>MSN(TM) network of Internet services and sent it aloft on the wings of a
>butterfly. The more than $150 million advertising campaign for MSN uses a
>humorous story line to convey how people can improve their lives by using
>MSN to take advantage of the Web any time, anywhere and from any type of
>Internet access device. The series of television spots was created by
>NEW YORK--(BUSINESS WIRE)--Feb 14, 2000--Interbrand Group announced today
>that it has acquired Tudhope Associates, the leading strategic design firm
>in Canada. The acquisition positions Interbrand Group as the first global
>branding consultancy in Canada. The newly formed unit, Interbrand Tudhope,
>will be based in Toronto.
>NEW YORK--(BUSINESS WIRE)--February 13, 2000--Times Company Digital, the
>Internet business division of The New York Times Company, announced today
>that it has reached an agreement to select Ogilvy & Mather as its agency of
>record for its $40 million U.S. advertising account.
>SEATTLE, Feb. 11, 2000 /PRNewswire/ -- Fashion specialty retailer Nordstrom
>Inc. announced today it will launch the largest advertising campaign in the
>company's history at the end of February. Themed ''Reinvent Yourself,'' the
>campaign puts subtle twists on commonly held stereotypes, issuing a
>humorous challenge to customers to re-think some long-held perceptions --
>including those they may have of Nordstrom. The campaing was developed by
>NORWALK, Conn., Feb. 11, 2000 /PRNewswire/ -- Modem Media, the exclusive
>builder and marketer of customer-focused Me-business(SM) services, today
>announced the launch of a new office in Paris, France. With existing
>offices in London and Munich, Modem Media's Paris office solidifies its
>presence in Europe's largest markets. The office will be led by Mr. Carol
>Gue, who will serve as managing director.
>Full text of these and many other articles can be found at
>http://www.thePRnetwork.com Brief summaries of articles are archived in a
>searchable database. The articles are drawn from The PR Network's daily
>news briefs. Access to the database is free.
>Steven N. Wynkoop & Brian W. Schaible, APR
>Principals and Founders
>The PR Network
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>Steven N. Wynkoop & Brian W. Schaible, APR
>Principals and Founders
>The PR Network
Senior Contributing Editor
AAA Michigan, 1 Auto Club Drive, Dearborn MI 48126
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PRBytes Web page: http://www.jimrink.com/cmc.html
"Not all that is gold does glitter..."
- on 2/25/02 7:46 AM, Jim Rink at userg@... wrote:
When organizations face questions about a noteworthy event, whether it is
positive or negative, employees are among those most affected. They can be
affected directly in the performance of their duties or indirectly in the
community where friends and family expect them to discuss or explain the
event or action. The Ammerman Experience, a communications skills
development firm, in Stafford, Texas, gives an eight-point checklist for
effective employee communications.
It's happened to us all . . . at the airport gate or maybe even on the
plane. There's a delay. You're waiting for an update - expecting to get
some word of when the flight will leave. But no one provides any
information. Or else long periods elapse between updates. You're
frustrated. But your frustration stems more from the lack of communication
than it does from the flight delay.
Forward-thinking organizations know that communicating - and doing so
effectively - is important in the best of times. In the worst of times,
it's absolutely critical, as the events of the last few months have shown.
And a company may have no more important audience to communicate with than
its employees. Yet, ask employees to characterize their firm's
effectiveness at internal communications, and many will probably respond
with a line from the movie Cool Hand Luke: "What we have here is a failure
In times such as these, it's worth reviewing the basics of effective
employee communication during a crisis:
1. First and foremost, communicate. Today's employees are intelligent and
sophisticated. They have a keen interest in all matters affecting their
company. After all, they've invested their future in the firm. They want
substantive information. In the absence of it, the rumor mill will shift
into overdrive. What's more, they are amazingly capable of handling bad
news. (Remember the first rule of effective supervision? Provide your
subordinates with feedback. Even negative feedback is preferable to no
feedback at all.) Also, in a crisis, your employees can help you
disseminate accurate information to a variety of external audiences,
including customers and the community - but only if you keep them
2. Increase the frequency of your communications. In a crisis, developments
occur rapidly. As a result, employees want and need more frequent
communication. Yet, many organizations maintain their normal patterns of
communication, or may even scale back because management is preoccupied
with the crisis. During the early moments of September 11, new developments
were occurring as frequently as hourly. Thereafter, new information emerged
daily. Employees have come to expect timely information from the news
media. They expect nothing less from their employers.
3. Be able to reach all your employees - quickly. Employees today are
rarely found in one central location. They are traveling, working from home
or located in distant places. Be sure you have systems such as E-mail,
voice mail and the Intranet in place to reach them.
4. Address employees' concerns - real or perceived. Regardless of the issue
or situation you're dealing with, remember that employees ultimately want
to know how it affects them personally. Your focus or perspective may not
be theirs, so be sure to consider the issue's implications for employees,
and address them in your communications. For example, when a firm's bond
rating is lowered, management communications typically focus on reassuring
investors and analysts. But employees too need reassuring - that their
company is still financially sound, that their jobs are secure, etc.
5. Coordinate your internal and external communications. Make sure
employees do not first learn of important developments through the news
media. Employees, not the media, are your first communications priority, so
be sure to coordinate the timing of your internal and external
communications. A good practice to follow is to release information to your
general employee population approximately 15 minutes before doing so
6. Use employees' preferred sources of information. Most employees prefer
to get information from their immediate supervisors, senior executives and
small-group meetings - in that order.
7. Be sure your communications are two-way. The best kind of communication
is two-way. Be sure information is flowing in both directions - to your
employees and from them. Soliciting input from employees enables you to
learn what they are thinking so you can address their concerns. It also
lets you know whether employees are listening to, hearing, and
understanding your messages.
8. Tap the expertise of employee communications specialists. If your firm
employs communications professionals, be sure to tap their expertise when
developing employee communications strategies and tactics. Allow these
experts to write and/or review the communications you plan to issue. Their
input can be as valuable as that provided by your attorneys. If your firm
doesn't have professional communicators, seek help from a PR firm -
especially one with expertise in employee communications.
Reprinted from "Advisor," a quarterly newsletter of The Ammerman
Experience. Contact Ken Haseley at 1-800-866-2026 or by E-mail at
mailto:kenhaseley@.... This issue and previous issues of Advisor
can be found at http://www.ammermanexperience.com/
Submissions to Professional Topics are welcome. Please send your
submissions to: mailto:swynkoop@... Please include a brief
bio statement with your e-mail.
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News of the Week:
NEW YORK, Feb. 21 /PRNewswire/ -- Though too much of a ''big brand''
presence bothers them, college students on Spring Break welcome certain
promotions, according to a new study by Euro RSCG Worldwide, the world's
fifth-largest advertising agency network. Among the brands considered
relevant: Budweiser, Miller Lite, Jose Cuervo, Captain Morgan, Smirnoff
Ice(TM), Coca-Cola, Pepsi, Mountain Dew, Code Red, Coppertone, Trojan
condoms, Abercrombie & Fitch, Tommy, Nestle, Nike, Playboy, PlayStation 2,
Nintendo GameCube(TM), Kleenex, Listerine (oral care strips), Mentos, and,
of course, MTV.
WINDSOR, Calif., Feb. 21 /PRNewswire/ -- After nine years in the wine
industry performing various leadership roles, following an 11 year career
in radio broadcasting as public relations director and consultant, Jo Diaz
has formed a partnership with her husband, Jose Diaz, creating a wine
industry marketing and public relations firm -- Diaz Communications.
WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 21, 2002--Schwartz Communications
today announced that the Boston Business Journal has named it the area's
largest public relations agency in its annual list of New England's largest
public relations firms. Schwartz Communications moved from the number two
slot on the 2001 list to the top of the 2002 list.
LONDON, Feb. 20, 2002 /PRNewswire-FirstCall/ -- The Board of WPP Group plc
announces the unaudited preliminary results for the year ended 31 December
2001. Despite very difficult trading conditions, particularly in the United
States, these results represent record profits in the Company's sixteenth
year. In constant currencies, the Group's public relations and public
affairs revenue showed continued growth, due to acquisitions, rising by
over 49%.As a result operating margins at our public relations and public
affairs businesses as a whole declined to over 9% against over 13% in the
previous year. On a pro-forma combined basis, although Hill and Knowlton's
revenue rose in 2001, Burson-Marsteller, Ogilvy Public Relations Worldwide
and Cohn & Wolfe suffered significant revenue declines. Robinson Lerer &
Montgomery, however, continued to make a strong contribution to the Group.
ENCINO, Calif.--(BUSINESS WIRE)--Feb. 20, 2002--Make Your Mark (MYM), a new
public relations agency, has today opened its doors to serve the specific
needs of companies in the high-tech arena with limited marketing budgets.
Make Your Mark was created to generate instant visibility and industry-wide
impact for emerging companies. Industry veteran Mark Stevens will head the
NEW YORK--(BUSINESS WIRE)--Feb. 19, 2002--Designed to bring buyers and
sellers of marketing services such as creative development, branding,
public relations, media planning and call centers together in an innovative
outsourcing model, the MarketingDeptNYC today announced its official
launch. Founded by industry expert, Michele Harris, the Marketing DeptNYC
is headquartered in New York City.
SAN FRANCISCO -- (CNET News.com)--Feb. 15, 2002--Niehaus Ryan Wong, a
pioneer among the public relations firms that helped whip up the dot-com
frenzy, is calling it quits, according to Bill Ryan, a company co-founder.
One of the first of the top tech-only PR firms to cease operations, Niehaus
Ryan Wong snagged headlines for Internet and other companies such as IBM,
Yahoo and Apple Computer for 10 years.
NEW YORK, Feb. 19, 2002 /PRNewswire-FirstCall/ -- Omnicom Group Inc. today
announced that net income for the fourth quarter of 2001 increased 15% to
$164.1 million from $142.2 million in the fourth quarter of 2000. Diluted
earnings per share increased 12% to $0.87 per share in 2001 from $0.78 per
share in 2000.
Full text of these and many other articles can be found at
http://www.thePRnetwork.com Brief summaries of articles are archived in a
searchable database. The articles are drawn from The PR Network's daily
news briefs. Access to the database is free. To submit articles to The PR
Network Daily News please visit http://www.theprnetwork.com/newssnd.html
Steven N. Wynkoop
The PR Network
Senior Contributing Editor
1 Auto Club Drive, Dearborn, Mich. 48126
voice 313.336.1513 fax 313.336.0986
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