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  • Jim Rink
    ... Regards, Jim Rink Senior Contributing Editor /////////////////////////////////////////////////////////////////////////////////////////////////// AAA
    Message 1 of 46 , Feb 20, 2000
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      >Dear Members,
      >1999 was a very good year for PR salaries -- especially for mid-level pros
      >-- according to a newly released salary report by Spring Associates.
      >Professional Topics
      >After two years of modest salary gains, most 1999 mid-level PR job-changers
      >received salary increases in the range of 18-35%. The last percentage
      >increase of nearly this magnitude occurred in 1996, but at the more senior
      >levels. These findings were revealed in an annual compensation report
      >published by Spring Associates, Inc., a leading executive recruiting firm
      >specializing in public relations.
      >Spring found expanded opportunities at all levels in the
      >business-to-business, financial and consumer tech sectors, where starting
      >salary ranges were up over 20%. Bonuses of all kinds -- namely sign-on,
      >performance and annual -- are now virtually given at all levels, and the
      >trend appears to be continuing according to Spring Associates search
      >assignments in the first month of 2000.
      >"As in prior years, PR agencies are hiking the salaries of their new hires
      >in order to keep pace with market levels and to attract the most desirable
      >recruits in a highly competitive environment," says Dennis Spring, whose
      >firm publishes The Official PR Salary & Bonus Report.
      >He attributes much of the salary explosion to the most qualified candidates
      >demanding "salary parity" with their peers. With companies' desperate need
      >for top-notch PR talent, they would meet and often exceed those demands.
      >"We think the salary catch-up game has run its course," Mr. Spring notes.
      >"Now that salaries have somewhat equalized, we expect to see the year 2000
      >end with ordinary salary gains in the range of 6-12%."
      >This year's Millennium Edition of the report contains salary information
      >for what the company calls "key" metro cities: Boston, Dallas, Cleveland,
      >San Francisco, New York, Atlanta, Chicago and Los Angeles. The report,
      >which costs $175, also contains PR corporate and agency job descriptions.
      >Spring Associates has published the annual report in various forms since
      >1987. Data is compiled from the company's proprietary database of more than
      >6,200 PR corporate and agency professionals. Salary and bonus tables are
      >segmented into 8 industry categories, across 6 job titles, in 4 major
      >regions of the country, with a special salary table for the 8 key metro
      >A leading search firm in the public relations field, Spring Associates has
      >worked on assignments for PR executives for most of the top Fortune 500
      >companies and top 50 PR agencies. Dennis Spring, its president, has written
      >for PR News, PR Business, The PR Journal, America On-Line and CompuServe.
      >For the past two years, his column about the PR industry and careers has
      >appeared in Jack O'Dwyer's PR Services magazine. The company Web site is at
      >Submissions to Professional Topics are welcome. Please send your
      >submissions to: mailto:bschaible@...
      >Please include a brief bio statement with your e-mail.
      >The PR Network continues its rise as the most popular free, advertising and
      >subscriber-supported site for communications experts on the Internet.
      >Alexa.com, a subsidiary of Amazon.com, now independently ranks The PR
      >Network as the 10,062nd most visited dot.com site on the Internet. Up over
      >300 positions in the last two weeks.
      >Have you looked at the benefits of a Gold membership in The PR Network for
      >agencies and vendors? In addition to premium placement in The PR Network's
      >directory, the package includes monthly listing with approximately 1,000
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      >Advertise with The PR Network
      >Go to http://www.theprnetwork.com/Adsample.html today.
      >News of the Week
      >LANSING, Mich., Feb. 17, 2000 /PRNewswire/ -- Attorney General Jennifer M.
      >Granholm today announced that she has initiated legal proceedings against
      >DoubleClick, Inc., the world's largest Internet advertising business, and
      >two web sites that it owns and controls, IAF.net and NetDeals.com. In a
      >Notice of Intended Action filed today, Granholm alleges that DoubleClick
      >has violated the Michigan Consumer Protection Act and other laws by failing
      >to disclose to Internet users that DoubleClick is systematically implanting
      >electronic ''cookies,'' or electronic surveillance files, on the hard
      >drives of users' computers without their knowledge or consent.
      >NEW YORK, Feb. 17, 2000 /PRNewswire/ -- Ad spending for the first three
      >quarters of 1999 was up 8.5% to $61.3 billion. General Motors was the
      >leading advertiser at $2.1 billion, a 45% increase from the same period
      >last year, and nearly $1 billion more than second place Procter & Gamble at
      >$1.2 billion. This information was issued today by Competitive Media
      >NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000--DoubleClick Inc., a leading
      >Internet advertising solutions company, today issued the following
      >statement from Kevin Ryan, president of DoubleClick. ''On Monday, as part
      >of DoubleClick's S-3 filing with the Securities and Exchange Commission, we
      >revealed that the Federal Trade Commission (FTC) has begun a voluntary
      >inquiry into our ad serving and data collection practices. We are confident
      >that our business policies are consistent with our privacy statement and
      >beneficial to consumers and advertisers. The FTC has begun a series of
      >inquiries into some of the most well-known web companies, including
      >DoubleClick, and we support their efforts to keep the Internet safe for
      >NEW YORK--(BUSINESS WIRE)--Feb. 16, 2000--Carl Johnson, president and CEO,
      >TBWA/Chiat/Day New York today announced the agency has been awarded
      >advertising, marketing and communication duties for MuseumNetwork.com, the
      >vertical portal providing access to museums and all museum offerings for
      >over 30,000 of cultural institutions around the world. The account was
      >awarded in conjunction with TBWA GGT Simons Palmer, London. Spending is
      >estimated at $75 million through 2001.
      >SEATTLE--(BUSINESS WIRE)--Feb. 16, 2000-- AdRelevance, a Media Metrix
      >company and innovator in Internet advertising measurement technology,
      >announced that its flagship AdRelevance Service now tracks online ads for
      >the rapidly-growing business-to-business (B2B) industry.
      >PALO ALTO, Calif., Feb. 16, 2000 /PRNewswire/ -- Reforms in DoubleClick's
      >privacy policy will benefit consumers who are concerned about the tracking
      >and exchange of personal information on the web, says MoneyForMail.com
      >President Gerri Detweiler, ''but web-based companies should realize that to
      >truly earn the trust of consumers, they should offer consumers the choice
      >of opting in to share their personal information rather than requiring them
      >to opt out.''
      >LOS ANGELES--(BUSINESS WIRE)--Feb. 15, 2000--Organizers of a campaign to
      >place an initiative on the California ballot this fall to outlaw
      >unsolicited telemarketing calls and junk email began gathering signatures
      >today on petitions posted on the Web. Voter Revolt and Californians Against
      >Telephone Solicitation (C.A.T.S.), the sponsors of the initiative, plan to
      >use the Web to gather most of the 420,000 signatures required to qualify
      >the measure for the ballot. If their effort is successful, it would mark
      >the first time the Internet has played a key role in putting an initiative
      >before voters.
      >NORWALK, Conn., Feb. 15, 2000 /PRNewswire/ -- Modem Media today announced
      >that they have been selected by General Motors Corporation to drive the
      >development and implementation of Internet initiatives for e-GM, GM's
      >e-commerce business unit. This relationship is anticipated to generate $30
      >million in revenue for Modem Media over the next three years.
      >NEW YORK--(BUSINESS WIRE)--Feb. 14, 2000-- DoubleClick Inc., the leading
      >Internet advertising solutions company, today launched a major five-point
      >consumer on-line privacy initiative. DoubleClick will launch the ''Internet
      >Privacy Education Campaign,'' one of the largest public service campaigns
      >in Web history, to help individuals understand that they have the power to
      >protect their privacy online.
      >REDMOND, Wash., Feb. 14, 2000 /PRNewswire/ -- Embarking on its largest-ever
      >consumer advertising campaign, Microsoft Corp. today launched a recharged
      >MSN(TM) network of Internet services and sent it aloft on the wings of a
      >butterfly. The more than $150 million advertising campaign for MSN uses a
      >humorous story line to convey how people can improve their lives by using
      >MSN to take advantage of the Web any time, anywhere and from any type of
      >Internet access device. The series of television spots was created by
      >McCann Erickson/A&L.
      >NEW YORK--(BUSINESS WIRE)--Feb 14, 2000--Interbrand Group announced today
      >that it has acquired Tudhope Associates, the leading strategic design firm
      >in Canada. The acquisition positions Interbrand Group as the first global
      >branding consultancy in Canada. The newly formed unit, Interbrand Tudhope,
      >will be based in Toronto.
      >NEW YORK--(BUSINESS WIRE)--February 13, 2000--Times Company Digital, the
      >Internet business division of The New York Times Company, announced today
      >that it has reached an agreement to select Ogilvy & Mather as its agency of
      >record for its $40 million U.S. advertising account.
      >SEATTLE, Feb. 11, 2000 /PRNewswire/ -- Fashion specialty retailer Nordstrom
      >Inc. announced today it will launch the largest advertising campaign in the
      >company's history at the end of February. Themed ''Reinvent Yourself,'' the
      >campaign puts subtle twists on commonly held stereotypes, issuing a
      >humorous challenge to customers to re-think some long-held perceptions --
      >including those they may have of Nordstrom. The campaing was developed by
      >Fallon McElligott.
      >NORWALK, Conn., Feb. 11, 2000 /PRNewswire/ -- Modem Media, the exclusive
      >builder and marketer of customer-focused Me-business(SM) services, today
      >announced the launch of a new office in Paris, France. With existing
      >offices in London and Munich, Modem Media's Paris office solidifies its
      >presence in Europe's largest markets. The office will be led by Mr. Carol
      >Gue, who will serve as managing director.
      >Full text of these and many other articles can be found at
      >http://www.thePRnetwork.com Brief summaries of articles are archived in a
      >searchable database. The articles are drawn from The PR Network's daily
      >news briefs. Access to the database is free.
      >Steven N. Wynkoop & Brian W. Schaible, APR
      >Principals and Founders
      >The PR Network
      >Dear Members:
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      >BODY of the e-mail.
      >Steven N. Wynkoop & Brian W. Schaible, APR
      >Principals and Founders
      >The PR Network

      Jim Rink
      Senior Contributing Editor


      AAA Michigan, 1 Auto Club Drive, Dearborn MI 48126
      (313) 336-1513 voice (313) 336-0986 fax

      pr@... userg@...
      http://www.aaamich.com http://www.jimrink.com


      PRBytes Web page: http://www.jimrink.com/cmc.html

      "Not all that is gold does glitter..."
    • Lynn Collins
      on 2/25/02 7:46 AM, Jim Rink at userg@jimrink.com wrote: From PRNetwork: When organizations face questions about a noteworthy event, whether it is positive or
      Message 46 of 46 , Mar 29, 2002
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        on 2/25/02 7:46 AM, Jim Rink at userg@... wrote:

        From PRNetwork:

        When organizations face questions about a noteworthy event, whether it is
        positive or negative, employees are among those most affected. They can be
        affected directly in the performance of their duties or indirectly in the
        community where friends and family expect them to discuss or explain the
        event or action. The Ammerman Experience, a communications skills
        development firm, in Stafford, Texas, gives an eight-point checklist for
        effective employee communications.

        Professional Topics

        It's happened to us all . . . at the airport gate or maybe even on the
        plane. There's a delay. You're waiting for an update - expecting to get
        some word of when the flight will leave. But no one provides any
        information. Or else long periods elapse between updates. You're
        frustrated. But your frustration stems more from the lack of communication
        than it does from the flight delay.

        Forward-thinking organizations know that communicating - and doing so
        effectively - is important in the best of times. In the worst of times,
        it's absolutely critical, as the events of the last few months have shown.
        And a company may have no more important audience to communicate with than
        its employees. Yet, ask employees to characterize their firm's
        effectiveness at internal communications, and many will probably respond
        with a line from the movie Cool Hand Luke: "What we have here is a failure
        to communicate."

        In times such as these, it's worth reviewing the basics of effective
        employee communication during a crisis:

        1. First and foremost, communicate. Today's employees are intelligent and
        sophisticated. They have a keen interest in all matters affecting their
        company. After all, they've invested their future in the firm. They want
        substantive information. In the absence of it, the rumor mill will shift
        into overdrive. What's more, they are amazingly capable of handling bad
        news. (Remember the first rule of effective supervision? Provide your
        subordinates with feedback. Even negative feedback is preferable to no
        feedback at all.) Also, in a crisis, your employees can help you
        disseminate accurate information to a variety of external audiences,
        including customers and the community - but only if you keep them

        2. Increase the frequency of your communications. In a crisis, developments
        occur rapidly. As a result, employees want and need more frequent
        communication. Yet, many organizations maintain their normal patterns of
        communication, or may even scale back because management is preoccupied
        with the crisis. During the early moments of September 11, new developments
        were occurring as frequently as hourly. Thereafter, new information emerged
        daily. Employees have come to expect timely information from the news
        media. They expect nothing less from their employers.

        3. Be able to reach all your employees - quickly. Employees today are
        rarely found in one central location. They are traveling, working from home
        or located in distant places. Be sure you have systems such as E-mail,
        voice mail and the Intranet in place to reach them.

        4. Address employees' concerns - real or perceived. Regardless of the issue
        or situation you're dealing with, remember that employees ultimately want
        to know how it affects them personally. Your focus or perspective may not
        be theirs, so be sure to consider the issue's implications for employees,
        and address them in your communications. For example, when a firm's bond
        rating is lowered, management communications typically focus on reassuring
        investors and analysts. But employees too need reassuring - that their
        company is still financially sound, that their jobs are secure, etc.

        5. Coordinate your internal and external communications. Make sure
        employees do not first learn of important developments through the news
        media. Employees, not the media, are your first communications priority, so
        be sure to coordinate the timing of your internal and external
        communications. A good practice to follow is to release information to your
        general employee population approximately 15 minutes before doing so

        6. Use employees' preferred sources of information. Most employees prefer
        to get information from their immediate supervisors, senior executives and
        small-group meetings - in that order.

        7. Be sure your communications are two-way. The best kind of communication
        is two-way. Be sure information is flowing in both directions - to your
        employees and from them. Soliciting input from employees enables you to
        learn what they are thinking so you can address their concerns. It also
        lets you know whether employees are listening to, hearing, and
        understanding your messages.

        8. Tap the expertise of employee communications specialists. If your firm
        employs communications professionals, be sure to tap their expertise when
        developing employee communications strategies and tactics. Allow these
        experts to write and/or review the communications you plan to issue. Their
        input can be as valuable as that provided by your attorneys. If your firm
        doesn't have professional communicators, seek help from a PR firm -
        especially one with expertise in employee communications.

        Reprinted from "Advisor," a quarterly newsletter of The Ammerman
        Experience. Contact Ken Haseley at 1-800-866-2026 or by E-mail at
        mailto:kenhaseley@.... This issue and previous issues of Advisor
        can be found at http://www.ammermanexperience.com/

        Submissions to Professional Topics are welcome. Please send your
        submissions to: mailto:swynkoop@... Please include a brief
        bio statement with your e-mail.


        Learn what reporters need to cover your organization and how to develop an
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        News of the Week:

        NEW YORK, Feb. 21 /PRNewswire/ -- Though too much of a ''big brand''
        presence bothers them, college students on Spring Break welcome certain
        promotions, according to a new study by Euro RSCG Worldwide, the world's
        fifth-largest advertising agency network. Among the brands considered
        relevant: Budweiser, Miller Lite, Jose Cuervo, Captain Morgan, Smirnoff
        Ice(TM), Coca-Cola, Pepsi, Mountain Dew, Code Red, Coppertone, Trojan
        condoms, Abercrombie & Fitch, Tommy, Nestle, Nike, Playboy, PlayStation 2,
        Nintendo GameCube(TM), Kleenex, Listerine (oral care strips), Mentos, and,
        of course, MTV.

        WINDSOR, Calif., Feb. 21 /PRNewswire/ -- After nine years in the wine
        industry performing various leadership roles, following an 11 year career
        in radio broadcasting as public relations director and consultant, Jo Diaz
        has formed a partnership with her husband, Jose Diaz, creating a wine
        industry marketing and public relations firm -- Diaz Communications.

        WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 21, 2002--Schwartz Communications
        today announced that the Boston Business Journal has named it the area's
        largest public relations agency in its annual list of New England's largest
        public relations firms. Schwartz Communications moved from the number two
        slot on the 2001 list to the top of the 2002 list.

        LONDON, Feb. 20, 2002 /PRNewswire-FirstCall/ -- The Board of WPP Group plc
        announces the unaudited preliminary results for the year ended 31 December
        2001. Despite very difficult trading conditions, particularly in the United
        States, these results represent record profits in the Company's sixteenth
        year. In constant currencies, the Group's public relations and public
        affairs revenue showed continued growth, due to acquisitions, rising by
        over 49%.As a result operating margins at our public relations and public
        affairs businesses as a whole declined to over 9% against over 13% in the
        previous year. On a pro-forma combined basis, although Hill and Knowlton's
        revenue rose in 2001, Burson-Marsteller, Ogilvy Public Relations Worldwide
        and Cohn & Wolfe suffered significant revenue declines. Robinson Lerer &
        Montgomery, however, continued to make a strong contribution to the Group.

        ENCINO, Calif.--(BUSINESS WIRE)--Feb. 20, 2002--Make Your Mark (MYM), a new
        public relations agency, has today opened its doors to serve the specific
        needs of companies in the high-tech arena with limited marketing budgets.
        Make Your Mark was created to generate instant visibility and industry-wide
        impact for emerging companies. Industry veteran Mark Stevens will head the
        MYM operation.

        NEW YORK--(BUSINESS WIRE)--Feb. 19, 2002--Designed to bring buyers and
        sellers of marketing services such as creative development, branding,
        public relations, media planning and call centers together in an innovative
        outsourcing model, the MarketingDeptNYC today announced its official
        launch. Founded by industry expert, Michele Harris, the Marketing DeptNYC
        is headquartered in New York City.

        SAN FRANCISCO -- (CNET News.com)--Feb. 15, 2002--Niehaus Ryan Wong, a
        pioneer among the public relations firms that helped whip up the dot-com
        frenzy, is calling it quits, according to Bill Ryan, a company co-founder.
        One of the first of the top tech-only PR firms to cease operations, Niehaus
        Ryan Wong snagged headlines for Internet and other companies such as IBM,
        Yahoo and Apple Computer for 10 years.

        NEW YORK, Feb. 19, 2002 /PRNewswire-FirstCall/ -- Omnicom Group Inc. today
        announced that net income for the fourth quarter of 2001 increased 15% to
        $164.1 million from $142.2 million in the fourth quarter of 2000. Diluted
        earnings per share increased 12% to $0.87 per share in 2001 from $0.78 per
        share in 2000.

        Full text of these and many other articles can be found at
        http://www.thePRnetwork.com Brief summaries of articles are archived in a
        searchable database. The articles are drawn from The PR Network's daily
        news briefs. Access to the database is free. To submit articles to The PR
        Network Daily News please visit http://www.theprnetwork.com/newssnd.html


        Steven N. Wynkoop
        The PR Network


        Jim Rink
        Senior Contributing Editor
        AAA Michigan

        1 Auto Club Drive, Dearborn, Mich. 48126
        voice 313.336.1513 fax 313.336.0986


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