6280The latest meaningless buzz word in marketing
- Jul 9, 2014Last week, I was reading about the latest innovation in marketing - billed
as "the next step beyond social media marketing." It's called Fusion
Marketing, and it's the subject of a book, and (I've been told) a process
patent or something related. It is (as Briscoe County Jr. famously said
back in the day) "the next big thing ."
It should shake the world. That's what it's advocates are saying, and lots
of people seem to believe them.
Are you ready?
Wait for it .
Fusion Marketing is (gasp) the blending of social media marketing with
sales, marketing, media PR (media relations) and other marcom communications
Imagine that! <g>
Actually, the guy who's doing this and creating all the buzz is serving
(preying on?) those who thought that social media marketing was new,
different and unlike anything else - generally young eager-beavers who
"believed" that they were doing something unique in all the world . but,
having mastered that, they're ready to move on to the next phase.
I expect to see a lot of "buzz-worthy" crap written about Fusion Marketing.
I'm not sure exactly how to tell them that this is exactly what I (and you,
probably, and almost all of our PR peers) have been doing for right around a
decade, give or take a year or two. I started blogging and integrating that
into my PR in 2002 - and at the time I began, I felt like I was way behind
the curve, since I knew others who'd been doing that for two or three years
I guess it's all about packaging, and screaming the loudest, and getting
people to believe that what you're recycling is actually new and different.
Lon Safko, president of a business he calls "Innovative Thinking" (should
that be "innovative repackaging of reality as PR and marketing folks have
been practicing reality for a decade . ) is making a name for himself.
So, what say you? Innovative thinking for those who thought "social media
marketing" was EVERYTHING, or recycled business-as-usual reality for the
rest of us? Or both?
All My Best
Ned Barnett, APR
Marketing & PR Fellow, American Hospital Association
Barnett Marketing Communications
420 N. Nellis Blvd., A3-276 - Las Vegas NV 89110
702-561-1167 - cell/text
<http://www.barnettmarcom.com/> www.barnettmarcom.com - twitter @nedbarnett
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