5732Re: Blogger addresses?
- Jan 6, 2012Ned writes:
<<I think that "creating a relationship" could be limited to an email, saying,
"Hi, Bob. I see that your PR blog covers X and Y on a fairly regular basis,
and I'm wondering if you'd consider publishing a guest blog on Z, which as
you know is closely related to X and Y."
Something like that - it shows that you know something about their blog
(topically) and that what you'd like to submit is related in some way to
what they cover. That should be sufficient "relationship-building". or so
it seems to me.>>
Ned, what you've described is what I'd call "pitching a story." When someone suggests "relationship building," that means, at a minimum, reading and commenting on a specific blog on a regular basis for several months. Ideally, it could also include exchanging a few emails/texts/calls on top of that. So pitching and relationship building are two totally different animals.
Not that I'm arguing with you. I actually prefer what you've outlined above. Thanks!
Lois Kirkpatrick, Manager
Marketing & Strategic Analysis
Office for Children
Fairfax County Dept. of Family Services
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