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5727RE: [prbytes] Blogger addresses?

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  • Ned Barnett
    Jan 5, 2012
      I think that "creating a relationship" could be limited to an email, saying,
      "Hi, Bob. I see that your PR blog covers X and Y on a fairly regular basis,
      and I'm wondering if you'd consider publishing a guest blog on Z, which as
      you know is closely related to X and Y."

      Something like that - it shows that you know something about their blog
      (topically) and that what you'd like to submit is related in some way to
      what they cover. That should be sufficient "relationship-building". or so
      it seems to me.

      Ned Barnett, APR

      Marketing & PR Fellow, American Hospital Association

      Barnett Marketing Communications

      420 N. Nellis Blvd., A3-276 - Las Vegas NV 89110

      702-561-1167 - cell/text

      <http://www.barnettmarcom.com> www.barnettmarcom.com - twitter @nedbarnett


      05-6-16 BMC Logo

      From: prbytes@yahoogroups.com [mailto:prbytes@yahoogroups.com] On Behalf Of
      Kirkpatrick, Lois M.
      Sent: Thursday, January 05, 2012 12:40 PM
      To: 'prbytes@yahoogroups.com'
      Subject: Re: [prbytes] Blogger addresses?

      Thanks so much for the input, Robert, Robin and Ned!

      I have an article that I'd like to submit as a guest writer to PR/comm
      bloggers. I understand that the "spray and pray" approach is A Bad Thing,
      but I disagree with the advice to develop relationships with bloggers before
      pitching them. "Develop relationships" with 200 bloggers? There are not
      enough years in a lifetime!

      Yes, I definitely need to skim a blog before pitching, but it would be
      strange to put a pitch in a comment if I can't find their contact info.

      Lois Kirkpatrick, Manager
      Marketing & Strategic Analysis
      Office for Children
      Fairfax County Dept. of Family Services


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