4977Re: XP - a powerful ad campaign
- May 1, 2010I'm not sure if brand strategies are non-existent. When I think of
branding, I think of their positioning. Enterprise is more convenient at
home/in emergencies, etc. (they pick you up); Hertz has more choice and
easier pickup at the airport; Budget is the least expensive; Avis...
>>Rob wrote: Despite feelgood commercials like this, rental carcompanies have no
brand strategies, so with the possible exception of loyalty program
incentives, the vast majority of customers likely buy on price alone.
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