3193Re: [prbytes] Press conference -- dead or alive?
- Apr 4, 2006Press releases are viable when you have "theater" to go with it - the
unveiling of a long-awaited new product, the announcement (with
subsequent Q&A) of a new executive or official, etc.
However, for run-of-the-mill announcements, fuggidabowtit (at least
in my opinion)
At 12:38 PM 4/4/2006, you wrote:
>I'm in a new position and a new city. Although I've worked in PR for aNed Barnett, APR
>number of years, it's been a while since I've done much media work.
>The agency I'm working with is wanting to schedule a press conference
>to announce a new inititive. I'm wondering if that is still a viable
>option for attracting coverage, especially in a mid-size metro market.
>Obviously, I know the president does it as do police, etc., but what
>about other agencies and for something that isn't already on the radar
>Anyone had experience with this and how has it worked?
>Yahoo! Groups Links
Marketing/PR Fellow, AHA
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