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3193Re: [prbytes] Press conference -- dead or alive?

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  • Ned Barnett
    Apr 4, 2006
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      Press releases are viable when you have "theater" to go with it - the
      unveiling of a long-awaited new product, the announcement (with
      subsequent Q&A) of a new executive or official, etc.

      However, for run-of-the-mill announcements, fuggidabowtit (at least
      in my opinion)


      At 12:38 PM 4/4/2006, you wrote:
      >I'm in a new position and a new city. Although I've worked in PR for a
      >number of years, it's been a while since I've done much media work.
      >The agency I'm working with is wanting to schedule a press conference
      >to announce a new inititive. I'm wondering if that is still a viable
      >option for attracting coverage, especially in a mid-size metro market.
      >Obviously, I know the president does it as do police, etc., but what
      >about other agencies and for something that isn't already on the radar
      >Anyone had experience with this and how has it worked?
      >Yahoo! Groups Links

      Ned Barnett, APR
      Marketing/PR Fellow, AHA

      Barnett Marketing Communications
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