3189Press conference -- dead or alive?
- Mar 20, 2006I'm in a new position and a new city. Although I've worked in PR for a
number of years, it's been a while since I've done much media work.
The agency I'm working with is wanting to schedule a press conference
to announce a new inititive. I'm wondering if that is still a viable
option for attracting coverage, especially in a mid-size metro market.
Obviously, I know the president does it as do police, etc., but what
about other agencies and for something that isn't already on the radar
Anyone had experience with this and how has it worked?
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