179Web use statistics
- Sep 1, 1998for first week in August:
Time spent/week: 5:37:48
Time spent/session: 37:32
Banners viewed: 115.10
Banner clickthrough: .65/115.1
For banner clickthrough, normal average is about 1 banner per 100 viewed.
As recently as last year, 2-4 banners per 100 was the norm. This shows a
significant trend that's bad for banners overall.
"Not all that is gold does glitter."