261249Re: Email service providers
- Dec 30, 2009Bryan Allen wrote:
> +------------------------------------------------------------------------------You can try PHPLIST a newsletter manager: http://www.phplist.com/
> | On 2009-12-30 10:43:48, Port Able wrote:
> | I am currently consulting for a small retailer. They have been using
> | an online email service provider for the past few years to blast
> | personalized emails to their customers (opt-in, and 100-200 thousand
> | emails at a time). They have asked me to see if we can install an
> | email server in house to accomplish the same thing and eliminate the
> | monthly costs. I am fairly familiar with Linux/Unix and with databases
> | (mysql and postgresql). I have not done anything with Sendmail or
> | Postfix but feel comfortable following the documentation. I have also
> | ordered the two books that I could find on Postfix.
> | My questions
> | are: has anyone used Postfix for this purpose? Do the online ESP's
> | develop their own email servers? Do any of them use Sendmail,
> | Postfix or qmail?
> I work for an ESP who provides email forwarding, storage, and as a seperate--
> service, email marketing and mailing lists.
> We use Postfix; as other commenters have said, it's a (very good) delivery
> mechanism. But: It doesn't generate messages, just ensures they get where
> they're going.
> Working with Postfix as a delivery platform is very pleasant. It's easy to
> configure, extremely stable, well-documented, the code is super clean, and
> wrapping your application around it is quite easy.
> Our mailing list software is developed in-house. We used to use mailman (almost
> a decade ago?), but it's very limited for email marketing purposes.
> Some general suggestions:
> Keep your streams clear: Never mix IPs sending misc non-bulk mail with IPs
> sending bulk mail. This does not mean snowshoe, but you don't want your CEO's
> mail getting bounced to his best buddy at gmail because gmail now hates your
> marketing dept.
> PTRs are important.
> Sign up for every FBL you can. Track bounces. Never resub someone who has
> unsubscribed from your lists.
> SPF and DKIM matter to varying degrees.
> Some MXes you deliver to will want to be coddled (specific delivery settings).
> IP reputation is key. You have to grow it. Blasting Yahoo with 200k messages in
> 5 minutes is going to cause headaches for everyone involved.
> If you end up on a blacklist, treat the operators with respect. Giving them
> crap is not going to help anyone.
> Engaging in scummy behavior for a short-term win is going to screw you
> long-term. Your marketing dept may not understand that; you'll have to stand
> firm with them. Do no let them buy email address lists.
> Delivering email, especially for marketing purposes, is very complex. If it
> isn't your core competency I would suggest outsourcing it to a dedicated ESP.
Jorge Armando Medina
Computación Gráfica de México
Tel: 55 51 40 72, Ext: 124
GPG Key: 1024D/28E40632 2007-07-26
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