Bloglines - Retailer Tracks with RFID
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IFTF's Future Now
Emerging technologies and their social implications
Note the implication that this does several types of tracking ... carts and employees ... to understand movement in the store. From Financial Times 12/15, Quoted in FMI DailyLead....Supermarket turns to RFID to improve efficiency: Netherlands-based Jumbo supermarket is using "active" RFID tags to keep tabs on its employees in an effort to better evaluate product revenue as it relates to handling efficiency. The chain plans to step up its efforts by adding tags to shopping carts to track customers as they shop, in order to better meet their needs......