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30665What Would Google Do?

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  • Sean McBride
    Jan 10, 2009

      Sent to you by Sean McBride via Google Reader:


      What Would Google Do?

      A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

      In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

      Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

      The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

      Author: Jeff Jarvis
      Hardcover:  272 pages
      Company: Collins Business  (2009-02-01) (2009-01-27)
      ISBN: 0061709719
      List Price: $26.99
      Amazon Price: $17.25


      Things you can do from here: