Here at the "D" conference, Steve Jobs announced the impending addition of a podcast
aggregation feature to the Itunes music store -- to go live in "the next 60 days." The idea is,
you won't need to use a separate application to make sure the podcast content you want will
sync with your Ipod -- you can do it all through your Itunes interface.
"Podcasting is like Wayne's World for radio," Jobs said, and the new ITunes functionality is
"sort of like Tivo for your radio for your Ipod."
Jobs promised that the ITunes podcasting platform would be open to all comers; there'd be a
simple automated system to get your content included, he said. But it wasn't clear from his
demo -- which featured material from professional outlets like public radio stations -- just
how grassroots-y the Apple model is going to be.
There was a moment of amusement when Jobs clicked on an Adam Curry podcast that began
with Curry complaining, "I've had to restart the show 3 times, my Mac has been acting up like
a motherfucker." Jobs just smiled. You have to figure that he knew just what he was playing;
it was funny nonetheless.