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Re: Living Off Your Podcast (was Re: [podcasters] Re: Need help locating a podcast hosting provider)

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  • Todd Cochrane
    Sports has been a good advertising segment so long as the host are professional.. ... -- Todd Cochrane Geek News Central twitter: @geeknews 808.741.4923
    Message 1 of 17 , Feb 23, 2012
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      Sports has been a good advertising segment so long as the host are
      professional..

      On 2/23/2012 12:37 PM, tapeleg wrote:
      >
      > I wonder how another big segment, sports talk, fits into that. How
      > does that go over with advertisers.
      >
      > --- In podcasters@yahoogroups.com
      > <mailto:podcasters%40yahoogroups.com>, Todd Cochrane <geeknews@...> wrote:
      > >
      > > Having sit in front of literally 100's of media buyers. It boils
      > down to
      > > one thing only "risk to client reputation" comedy shows are very high
      > > risk to client reputation. We live in a politically correct world,
      > where
      > > what you say even in Jest is held against you and your sponsors. When
      > > there are literally thousands of ad opportunities. Sponsors will
      > "NEVER"
      > > risk putting there ads in content that will get them in hot water..
      > >
      > > It is usually someone with an agenda that get a hair up their butt and
      > > they start a viral campaign against the show and sponsors. You see
      > > sponsors cutting ties to spokespeople all the time...
      > >
      > > Believe me I wish I could monetize comedy as literally there is 10's of
      > > millions of dollars of podcast comedy inventory available.
      > >
      > > Todd..
      > >
      >
      >


      --
      Todd Cochrane Geek News Central twitter: @geeknews 808.741.4923
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