Re: Podcasting is "dead"?
>This may be true. But I contend that a smaller number of people
> (3) Video is a major dialogue media on the web when audio is not.
> Despite a few initiatives such as on ODEO for a time -- it's video
> rather than audio which people prefer to engage a discussion with.
prefer audio to video because it is a more intimate medium. I know
video can portray intimate things. But audio has a special way of
getting directly into your head. I believe it's because audio can be
akin to the human voice, whereas video has all these layers between
you and the content - a screen, a smaller scale, and the distractions
in the room. Furthermore, I appreciate that audio podcasts allow me
to do other things while I'm listening. Garden, exercise, wash
dishes, rock my baby to sleep.
I work in radio rather than television because I felt the intimacy of
audio, and felt alienated by television. If video is inherently
BETTER than audio, then why doesn't PBS make NPR obsolete? I know NPR
is suffering financially, but it's doing way better than PBS.
Audio is definitely a niche in a world dominated by video. But it's a
time-tested niche with real strengths.
That said, having photos or other web features to draw people into the
audio-only content is critical in a world where web pages are the
portals to audio work. Then once people tune in, the audio can do its
My favorite model for audio content is PRX - the public radio
exchange. It requires registration, but if they eliminated that and
enhanced the ability to embed, they'd have something very much like