Podcast Advertising Opportunities Available Now!
- RawVoice has received a significant advertising plus up’s for one of our
Podcast Advertising campaigns.
If you are not part of one of our podcast communities now is the time to
jump on board. We make available new podcast advertising inventory on a
regular basis. Shows that are already on the buys get priority, so this
is a chance to get in on ad buy that could turn into a permanent renewal.
The easiest way to get started is to sign up for Blubrry at Blubrry.com
a Podcast Community and Directory, fill out the advertising survey and
drop ceo@... a line letting him know your new to the community
and would like to be considered for Podcast Advertising. If your show
qualifies you will be included in the plus up.
Some background for those that are not aware. RawVoice has three years
of podcast advertising experience under our belts we have over a 1000
shows on ad buys and our vendors continue to increase their spend and
renew quarter after quarter. Three of our vendors have been advertising
in countless shows managed by us since 2005 no other company can say that.
- I love what you do, Todd, and you know I have deep respect for you,
what you continue to contribute, and for your podcasting networks/
communities, but you would have roasted anybody else who used this
forum to enlist people in their services. I know... I have been there
and done that. Anyhow, for what it is worth... I will consider this
forum now open to solicitation of new podcasters for the Podango
network, unless the community here sees it otherwise.
- On Thu, Aug 28, 2008 at 7:43 PM, Lee Gibbons <lee@...> wrote:
> [ . . . ] Anyhow, for what it is worth... I will consider thisRebound! You came _so close_ to having the moral high ground, Lee.
> forum now open to solicitation of new podcasters for the Podango
> network, unless the community here sees it otherwise.
I'll take the ball but get penalized for traveling: I think this all
hints at why it's important, before co-branding with any podcast
network, to consider not just the monetary opportunities but the
content and personal branding consequences of your association with
them. When you join a network you gain a community, which can be very
good; you _also_ inherit their culture and any image they've built in
the audience's mind, which can be good or bad. You have to think
about what emotional experience you want _your_ show to evoke, and
whether the network's name, focus, imaging and reputation are
supportive or detrimental to the experience you've made. (E.g.: the
worst offender by far, the late unlamented Podshow, with their
horrible "Suck Less" prerolls. That was a pure unmitigated
embarrassment, and I know more than one podcaster who broke contract
with them just to make it stop.)
I'm not saying this as an explicit dig against either Blubrry or
Podango. But I do think personality is a really strong influence; it
filters into the branding in subtle ways. Looking at the
personalities running the companies is just as important, I think, as
trying to calculate short-term gain from advertising. And you can see
a lot about personalities in this thread.
(Including mine, I suppose, but I'm not trying to recruit anyone into
my network. Hell, I can barely manage the three podcasts I already
Steve Eley (sfeley@...)
ESCAPE POD - The Science Fiction Podcast Magazine
- On Thu, Aug 28, 2008 at 7:26 PM, Stephen Eley <SFEley@...> wrote:
> On Thu, Aug 28, 2008 at 7:43 PM, Lee Gibbons <lee@...> wrote:Bluberry, Podango, and anyone else looking to sell to or earn from
>> [ . . . ] Anyhow, for what it is worth... I will consider this
>> forum now open to solicitation of new podcasters for the Podango
>> network, unless the community here sees it otherwise.
> Rebound! You came _so close_ to having the moral high ground, Lee.
other podcasters -- you need look no farther than the rules of this
list. There are only two. The first one is:
1. Don't spam the list.
What is spam? Merriam-Webster says:
unsolicited usually commercial e-mail sent to a large number of addresses
Todd. Lee. Don't spam the list. I'm pretty sure you company
information is in your e-mail signatures. That's perfectly acceptable
passive advertising that doesn't cross the line into solicitation. If
you want to solicit appropriate clients, contact people directly.
Harder than the shotgun blast at the captive audience? Sure! But
that's the rule of this particular playground.
Matthew Wayne Selznick
Sovereign Summer Is Here!
"Brave Men Run -- A Novel of the Sovereign Era"