Re: Fees for advertising
- Thanks for all the comments.
I included some podcasts as part of a blog but now would like to
podcast more regularly, but definitely consider myself a newbie.
Are there disadvantages to including podcasts to supplement a blog?
Actually, I was thinking of advertising my business on a podcast and
have no clue what typical fees would be. This podcaster didn't have a
rate chart, so I wanted to get an idea of what typical advertising
fees would be. I wasn't looking to get advertisers for myself.
Thanks for the suggestions on marketing and other comments.
--- In firstname.lastname@example.org, Larry Wanger <lsw999@...> wrote:
> Wow, that's harsh. I think there are ways to get advertisers even with
> a small audience despite what's been said here. Is your show about a
> particular issue or topic of interest to a company? If its a how to
> show or something like that I think you could get some traction. That
> said, if its entertainment and just rambling about a topic it might be
> harder. You might focus on building your audience as well before you
> try to land a sponsor. If listing in iTunes and other podcast
> directories is the extent of your marketing efforts then you've not
> come close to reaching your audience. Be sure you are doing the usual
> things like participating in discussions on blogs related to your show
> topic. Are there other Internet communities related to what you are
> doing? Are you on Facebook and have you started a group or used social
> networking to help you. Look to increase awareness of your show. I'm
> not recognizing your name here so maybe you are new to podcasting?
> Just a few ideas.
> DisabilityNation, an Audio Magazine by and for People with
> Disabilities. Listen at http://www.disabilitynation.net
> On May 19, 2008, at 1:40 PM, Stephen Eley wrote:
> > On Mon, May 19, 2008 at 4:17 PM, ma_scrub <ma_scrub@...> wrote:
> > > I know that some large corporations sponsor or advertise on podcasts
> > > with large followings, but what can a smaller podcaster with a
> > > dedicated but small audience charge for advertising?
> > How small are you talking? Rates for most podcast advertising are
> > established in terms of CPM (cost per thousand impressions), with
> > typical CPM rates in the low double digits, i.e. $20 to $40. In
> > practice that's really the floor. If you have fewer than a thousand
> > listeners, it's unlikely to be the worth the trouble to cultivate an
> > advertising relationship and do the insertions.
> > If your audience is as dedicated as you say they are, you may be
> > better off establishing a solid business case for their support and
> > asking them for donations. Or just keep delivering the content for
> > free and for fun. If making money is one of your prime reasons for
> > podcasting, you chose the wrong hobby.
> > --
> > Have Fun,
> > Steve Eley (sfeley@...)
> > ESCAPE POD - The Science Fiction Podcast Magazine
> > http://www.escapepod.org
> [Non-text portions of this message have been removed]