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Re: Fees for advertising

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  • ma_scrub
    Thanks for all the comments. I included some podcasts as part of a blog but now would like to podcast more regularly, but definitely consider myself a newbie.
    Message 1 of 10 , May 25, 2008
      Thanks for all the comments.
      I included some podcasts as part of a blog but now would like to
      podcast more regularly, but definitely consider myself a newbie.

      Are there disadvantages to including podcasts to supplement a blog?

      Actually, I was thinking of advertising my business on a podcast and
      have no clue what typical fees would be. This podcaster didn't have a
      rate chart, so I wanted to get an idea of what typical advertising
      fees would be. I wasn't looking to get advertisers for myself.

      Thanks for the suggestions on marketing and other comments.

      --- In podcasters@yahoogroups.com, Larry Wanger <lsw999@...> wrote:
      > Wow, that's harsh. I think there are ways to get advertisers even with
      > a small audience despite what's been said here. Is your show about a
      > particular issue or topic of interest to a company? If its a how to
      > show or something like that I think you could get some traction. That
      > said, if its entertainment and just rambling about a topic it might be
      > harder. You might focus on building your audience as well before you
      > try to land a sponsor. If listing in iTunes and other podcast
      > directories is the extent of your marketing efforts then you've not
      > come close to reaching your audience. Be sure you are doing the usual
      > things like participating in discussions on blogs related to your show
      > topic. Are there other Internet communities related to what you are
      > doing? Are you on Facebook and have you started a group or used social
      > networking to help you. Look to increase awareness of your show. I'm
      > not recognizing your name here so maybe you are new to podcasting?
      > Just a few ideas.
      > DisabilityNation, an Audio Magazine by and for People with
      > Disabilities. Listen at http://www.disabilitynation.net
      > On May 19, 2008, at 1:40 PM, Stephen Eley wrote:
      > > On Mon, May 19, 2008 at 4:17 PM, ma_scrub <ma_scrub@...> wrote:
      > > > I know that some large corporations sponsor or advertise on podcasts
      > > > with large followings, but what can a smaller podcaster with a
      > > > dedicated but small audience charge for advertising?
      > >
      > > How small are you talking? Rates for most podcast advertising are
      > > established in terms of CPM (cost per thousand impressions), with
      > > typical CPM rates in the low double digits, i.e. $20 to $40. In
      > > practice that's really the floor. If you have fewer than a thousand
      > > listeners, it's unlikely to be the worth the trouble to cultivate an
      > > advertising relationship and do the insertions.
      > >
      > > If your audience is as dedicated as you say they are, you may be
      > > better off establishing a solid business case for their support and
      > > asking them for donations. Or just keep delivering the content for
      > > free and for fun. If making money is one of your prime reasons for
      > > podcasting, you chose the wrong hobby.
      > >
      > > --
      > > Have Fun,
      > > Steve Eley (sfeley@...)
      > > ESCAPE POD - The Science Fiction Podcast Magazine
      > > http://www.escapepod.org
      > >
      > >
      > [Non-text portions of this message have been removed]
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