Portable On-Demand Cast = Podcast
- This will not be another gripe post about how bad the term podcast is to the
long term growth of portable media. You will never again hear me bash it.
It is here to stay and we need to make the best of the situation.
I am hearing more and more private discussion about changing the meaning of
the term "Podcast" away from a strong connection with the iPod and making
the name mean "Portable On-Demand Cast". I think this makes a lot of sense
because the name podcast is here to stay and it is more often then not
understood to mean a piece of content and less to mean a type of
distribution. This transition will take time as most have been conditioned
to connect the iPod with Podcasting in thinking about the medium.
I think with the coming support for podcasting on the Zune, we have an
opportunity to muddy the meaning to mean something a little more open and
The challenge to everyone in the podcast industry is to start talking about
this rebranding concept. I think it is important to the future of a strong
and diverse distribution ecosystem that users will understand better.
Podcasting today has a user understanding and communications challenge that
can be addresses by all parties involved at all levels in the industry. I
also think that it is important to move beyond the singular focus that many
podcasters large and small have on iTunes and the iPod.
We are seeing many new distribution platforms on mobile, coming Zune support
of podcasting and other types of mobile and living room devices that will
bring greater success to content creators.
Podcasters need to be sure they offer their podcast RSS feeds right on their
websites and stop only linking over to iTunes.
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- When people ask me what a podcast is, I say it is a usually free portable
show you get on the web that you can experience right there or take with you
on an MP3 player, and further, it can be talkshow, music or a movie. If they
haven't run away from me halfway through my speech, they are intrigued
enough to want to know more, so I ask them what they like and I point them
to a few shows that I like.
On 8/26/07, Ivy Reisner <ivy@...> wrote:
> --- Rob Greenlee-WebTalkGuys <robg@...<robg%40webtalkguys.com>
> > The question is what can we all do to help change
> > the message about
> > podcasting?
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