My only advice is this if you only plan on doing a few shows aka under 10,
then I would not expect a great deal unless you have a huge advertising
budget to push them. The companies that I have consulting contracts with
have been producing corporate podcast for at least a year, and have been
able to gain some respect from their clients, as the clients recognize it is
not a PR stunt but actual good faith efforts by the company to get good info
out and not just a infomercial.
It took some time to get the traction needed to gain the customers trust. I
only will work with companies that are willing to put in a one to two year
commitment with very hard and fast publication schedules. The biggest
hurdles will be PR and Legal if you can keep them at bay you should have
Behalf Of Jerry Franklin
Sent: Wednesday, August 01, 2007 7:07 PM
Subject: [podcasters] desperately seeking reality check
I'm working with a small marketing agency to pitch a series of
podcasts to a corporate client. The client is a medium-sized but
fast-growing company in the B-to-B financial services sector.
My personal expertise is in podcast production and post. While I
believe I've got all the bases covered vis-a-vis other steps
(planning, posting, promoting, etc.), I would really, really
appreciate a reality check -- both to ensure I've thought of
everything, and perhaps to check my cost estimates.
It would be tremendously helpful if any of you would contact me
off-list with your contact information, so we could communicate
directly. Of course, if the general sentiment here is that this is
appropriate fodder for all to see, I'd be happy to post my to-do list,
with my anticipated estimate of the cost of each step, and we can all
have way too much fun bandying this about.
Thanks very, very much in advance.
audacityguy@ <mailto:audacityguy%40gmail.com> gmail.com
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