What a Wonderful Web 2.0 World We live in....
- The web 2.0 world is combining omni-media strategies with social
media habits and tendencies. In between these lines of media
development there is a crossroad of technology waiting to fuse
together and form a new brand of commercial application and industry.
The growth of tagging, blogging, podcasting and video over the
internet has brought together a new mixture of elements that are
leading the charge for a new shape of micro market applications.
These elements are allowing users and producers; the ability to
utilize more enriched strategies for commerce based on social
tendencies, desires, and requests. When choices and decisions by a
user allow a content distributor to develop and distribute their
material with greater effectiveness and reach, this creates an
opportunity for tremendous branding and association. The resulting
loyalty and affiliation to the brand or campaign becomes
very "sticky", users and viewers place greater value in the name
associated with the content and remember the material with greater
So how does a successful internet video show, audio podcast, or
interactive advertisement, utilize social media tools to further
enhance their product or campaign?...This question is still being
answered as new tools evolve, however, it is very apparent that the
right mix of these elements will result in a campaign that is
tremendously successful with great brand appreciation and practical
Let's break this down real quick; we'll start with interactive
Ads in the omni media world need to resonate and convert users,
regardless of the platform of presentation. Interactive advertising
revolves around placement, intuitive adaptation, and brand synergy.
Interactive ads fuse media producers, content distribution
strategies, and behavioral re-targeting metrics together to offer a
deep targeted reach.
Interactive advertising, Interactive Advertisements
Social media is allowing individuals to share opinions and propagate
comments, ideas, articles, etc. around the internet. This has opened
up the space to "tagging", "bookmaking", and next
generation "photo/video sharing hangouts" like MySpace, Facebook, and
others which dominate the internet traffic markets. The social media
culture has risen quickly on the strength of its optimization power
and ability to disseminate information across a wide geographic and
demographic landscape almost instantaneously. These social media
tools are quickly developing into a crucial building block in the
internet landscape of website promotion, finding their way into
websites, videos, and podcasts with great effectiveness.
Omni-Media Delivery and Access
The current omni media market includes a wide array of developments
in audio, video, and computer generated productions that can be
delivered across multiple platforms. The race to access and utilize
the platforms for distribution has been heating up and the everyday
individual is benefiting from the unprecedented access to media
information at their request. Producers and developers alike are be
benefiting from the analytics of measurement and interactivity that
comes with building revenue streams based on targeted ad campaigns.
It is opening new segmented markets (i.e. "Long tail") as well as
major media markets for content digestion. With the access to social
media tools and interactive advertising strategies, content producers
who have quality productions, popular concepts and/or
social "likeability" will be able to monetize their ventures based on
the rich nature of their product offering.
Omni-media, multi-platform media distribution
As we look to integrate new delivery strategies to the market, the
market continues to present us with new means for consumption and new
standards for promotion. This mix is very beneficial to the open
free market because it offers itself to each individual, allowing
choices to be considered based on needs, wants and requests. It is
up to commercial society to figure out the best application,
integration, and utilization of these concepts to increase its value.
"Developing the Future"
What I Want Podcasting - http://www.WhatIWantPodcasting.com