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Re: [podcasters] Losing the will to live? Don't forget the link

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  • Paula Berinstein
    Your advice, Steve, and Salim Fadhley s, is excellent and applies to most endeavors. Even Seinfeld, which was billed as the show about nothing, was most
    Message 1 of 3 , Jul 28, 2006
      Your advice, Steve, and Salim Fadhley's, is excellent and applies to
      most endeavors. Even Seinfeld, which was billed as "the show about
      nothing," was most definitely about something. All proposals and
      marketing should convey what that something is in the first few words or
      images, as you say.


      Paula Berinstein
      The Writing Show, where writing is always the story

      > The most successful podcasts are about something. They pick a subject
      > area, clearly communicate what that subject area is, and attract
      > people who are interested in that thing. If you look at the Top 100
      > public Feedburner rankings
      > (http://www.podfeed.net/feedburner_rankings.asp
      > <http://www.podfeed.net/feedburner_rankings.asp>) -- 95 out of those
      > 100 have a clear, obvious subject. (And the other 5 are iffy.) They
      > aren't just "Here's what's going on in my life and some stuff I'm
      > thinking about." They're presenting information. In most cases you
      > can tell what they're about from the title.
      > I'm not suggesting that you need to do the same thing. Again,
      > podcasting just because you want to is totally and fundamentally
      > valid. But if you're asking "Where's my audience..." That's a hint
      > for you. Audiences gravitate best around subjects. Very few people
      > will tune in just to hear someone talk, unless that someone is utterly
      > brilliant. (And even then, you have an uphill marketing battle.)
      > And if your podcast *is* about something -- then you've really got to
      > communicate it more clearly! On your site, in your episode notes, and
      > in the first 30 seconds of your podcast. Because I had no idea.
      > * (Thanks to Salim Fadhley of Resonance FM for sharing his
      > "everything/nothing" podcast theory with me, which I'm blatantly
      > ripping off.)
      > --
      > Have Fun,
      > Steve Eley (sfeley@... <mailto:sfeley%40gmail.com>)
      > ESCAPE POD - The Science Fiction Podcast Magazine
      > http://www.escapepod.org <http://www.escapepod.org>
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