On 7/28/06, Jon Jacob <jonjacob_uk@...
> And of course ...
> the RSS feed is http://www.thoroughly-good.com/podcast/tg.xml
> The website is http://www.thoroughly-good.com
Well, for one thing, if your feed can't be found on your Web site and
the stuff on your Web site can't be found on your feed, you're
certainly not making life easy for new listeners. What's going on
with that? It doesn't matter if it's in transition -- you *need* to
have more on your site. And making audio and then not putting it on
your feed is just shooting yourself in the foot.
Beyond that... What is your podcast about? Who's your target
audience? I listened to a few minutes and I wasn't sure. Is it a
podcast about the BBC? You implied that briefly, but I don't know if
you just meant your current mini-series about proms, or if you were
just joking, or what. Certainly there's nothing about your name or
Web site that tells me what to expect when I listen.
There are a lot of reasons to podcast. Having a message to get out,
wanting to share one's tastes in things, or simpy the urge to diarize.
Podcasting because you "like the sound of your own voice," as I heard
you say in one of your files, can't be criticized by anyone. But if
that *is* your motivation, understand that other people will be about
as motivated to listen as...well, as *you're* motivated to listen to
*them* talk about everything and nothing.(*)
The most successful podcasts are about something. They pick a subject
area, clearly communicate what that subject area is, and attract
people who are interested in that thing. If you look at the Top 100
public Feedburner rankings
-- 95 out of those
100 have a clear, obvious subject. (And the other 5 are iffy.) They
aren't just "Here's what's going on in my life and some stuff I'm
thinking about." They're presenting information. In most cases you
can tell what they're about from the title.
I'm not suggesting that you need to do the same thing. Again,
podcasting just because you want to is totally and fundamentally
valid. But if you're asking "Where's my audience..." That's a hint
for you. Audiences gravitate best around subjects. Very few people
will tune in just to hear someone talk, unless that someone is utterly
brilliant. (And even then, you have an uphill marketing battle.)
And if your podcast *is* about something -- then you've really got to
communicate it more clearly! On your site, in your episode notes, and
in the first 30 seconds of your podcast. Because I had no idea.
* (Thanks to Salim Fadhley of Resonance FM for sharing his
"everything/nothing" podcast theory with me, which I'm blatantly
Steve Eley (sfeley@...
ESCAPE POD - The Science Fiction Podcast Magazine