Here's the issue at the core of this...
- To what extent is a DJ, someone who selects music, a content creator?
This is the key issue facing the radio industry right now... most FM
is just someone else's content repackaged (records). The only
original content most stations have is a weather report at the top of
the hour and perhaps a morning show. Or, if they're losing Stern, no
morning show at all.
Of course, there are music shows that are really adding value to the
records they play. Morning Becomes Eclectic on KCRW, for example.
For one thing, they host live music every day, something you couldn't
get if KCRW wasn't providing it. Additionally, they represent a
really strong aesthetic that has meaning to their audience. In other
words, they're really DJing in the best sense -- serving as a
filter/good housekeeping seal.
That said, even in that position, you're still relying on someone
else's content, basically. Perhaps they have a better argument for
having them give it to you, but you can work without it.
The Sound of Young America