39667Re: [podcasters] how long do people listen...?
- Mar 28, 2010On Sun, Mar 28, 2010 at 10:41 PM, Craig Kraemer
> I am sure this has been addressed already so please bear with them.It's been tried. There was once a startup called PodBridge that made
> Is there a web tracking software that can monitor the duration people
> listen to my mp3 files?
an iTunes plugin that would report back on when you listened, how long
you listened, etc. They got several million in funding for this in
2007.[*] They're not around any more.
Nielsen (the TV ratings people) have also worked on this, and Rob
Walch and I once wrote up a detailed business plan to tackle the
problem. Being able to answer "Are people really listening all the
way through?" is the Holy Grail of podcast advertising. I had some
interesting ideas on how to hook into the iTunes metadata.
The basic problem, though, is this: Who's going to install your
tracking plugin? WHY are they going to install your tracking plugin?
Put yourself in the place of a casual listener. Would YOU agree to
let some podcaster's software mess around inside your iTunes? What's
your immediate visceral reaction to the idea?
You need to have some motivation for people to voluntarily give up
some of their privacy. PodBridge tried to do it by locking up the
podcasts themselves, and making you download the plugin to to get the
content. They failed. (They were also charging high fees for this
dumb idea, mostly to corporations.) I believe Nielsen was paying
people. The plan Rob and I had also involved bribery, but it didn't
These days it's less of an issue; the podcast bubble has popped, and
no one really believes any more that there are billions to be made in
podcast advertising, so intrusive analytics don't have any momentum.
You'll just have to do what every other podcaster does: put your stuff
out there, and trust that people will listen if they like it.
Steve Eley (sfeley@...)
ESCAPE POD - The Science Fiction Podcast Magazine
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