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Making the case for libraries

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  • Muhammad Rafiq
    Making the case for librariesOCLC s new campaign calls attention to their value OCLC has launched an advocacy advertising campaign on behalf of OCLC members
    Message 1 of 2 , Mar 2, 2005
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      Making the case for libraries

      OCLC's new campaign calls attention to their value

      OCLC has launched an advocacy advertising campaign on behalf of OCLC members and the larger library community. The campaign is meant to raise the visibility and highlight the viability of libraries to their funding bodies.

      The campaign consists of a series of national print ads and local, customizable posters. The ads appear outside the traditional library trade press, and the message promotes libraries rather than OCLC or its services.

      Public libraries
      The goal is to convince funding decision-makers that libraries are a sound economic investment. The ads showcase the positive economic impact of public libraries. You assist job seekers, kick-start small businesses and provide a "third place" for community activities.

      http://www.oclc.org/index/advocacy05/em-public/default.htm

      Academic libraries
      The aim is to remind administrators that libraries are more relevant than ever, thanks to new technology and the new role it lets them play. The ads reinforce the idea that you serve students and faculty both inside and outside the library.

      http://www.oclc.org/index/advocacy05/em-academic/default.htm

      It's good and need to do same like in Pakistan. We need to begin a well designed campaign for the promotion of libraries. I hope other professional members will comment about the need of this type of compaign.

       



      Muhammad Rafiq
      Librarian,
      National Textile University,
      Sheikhpura Road, Faisalabad-37610
      Ph. 092-41-753743-4 Ext. 150
      Cell. 092-300-7631863
      web site: www.ntu.edu.pk

      __________________________________________________
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    • Shaheen, Maqsood
      As professional bodies in Pakistan are non-functional, therefore, publisher should come forward to launch such kind of campaign as this involves printing
      Message 2 of 2 , Mar 2, 2005
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        As professional bodies in Pakistan are non-functional, therefore, publisher should come forward to launch such kind of campaign as this involves printing costs, designing, etc. The libraries which give business to big publishers like Pak Book Corporation, etc. should compel the publishers whom they deal to jointly launch such kind of poster campaign. No doubt this would be a great tool to market our libraries.
         
        Regards.
         
        Maqsood Shaheen
        -----Original Message-----
        From: Muhammad Rafiq [mailto:rafiqlibrarian@...]
        Sent: Thursday, March 03, 2005 10:54 AM
        To: Pakistan Library Cooperation Group; Pakistan Library Automation Group
        Subject: [plagpk] Making the case for libraries

        Making the case for libraries

        OCLC's new campaign calls attention to their value

        OCLC has launched an advocacy advertising campaign on behalf of OCLC members and the larger library community. The campaign is meant to raise the visibility and highlight the viability of libraries to their funding bodies.

        The campaign consists of a series of national print ads and local, customizable posters. The ads appear outside the traditional library trade press, and the message promotes libraries rather than OCLC or its services.

        Public libraries
        The goal is to convince funding decision-makers that libraries are a sound economic investment. The ads showcase the positive economic impact of public libraries. You assist job seekers, kick-start small businesses and provide a "third place" for community activities.

        http://www.oclc.org/index/advocacy05/em-public/default.htm

        Academic libraries
        The aim is to remind administrators that libraries are more relevant than ever, thanks to new technology and the new role it lets them play. The ads reinforce the idea that you serve students and faculty both inside and outside the library.

        http://www.oclc.org/index/advocacy05/em-academic/default.htm

        It's good and need to do same like in Pakistan. We need to begin a well designed campaign for the promotion of libraries. I hope other professional members will comment about the need of this type of compaign.

         



        Muhammad Rafiq
        Librarian,
        National Textile University,
        Sheikhpura Road, Faisalabad-37610
        Ph. 092-41-753743-4 Ext. 150
        Cell. 092-300-7631863
        web site: www.ntu.edu.pk

        __________________________________________________
        Do You Yahoo!?
        Tired of spam? Yahoo! Mail has the best spam protection around
        http://mail.yahoo.com

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