For Immediate Release
July 8, 2002
Company Press Release
Advanced Plant Pharmaceuticals, Inc. (OTC BB "APPI") Subsidiary Amazing
Nutritionals, Appoints President of Sales & Marketing.
NEW YORK-- (PR NEWSWIRE)- July 8, 2002 - (OTC Bulletin Board: APPI) Advanced
Plant Pharmaceuticals, Inc. a company that utilizes whole plants to develop
all natural dietary supplements, is pleased to announce that the Sales &
Marketing division for its spin-off company Amazing Nutritionals, Inc.
("ANI") will now be headed up by Mr. Joel Appel, best known for his work
with Ultra Slim Fast.
Mr. Appel brings to ANI many years of experience in sales and marketing of
OTC brands. Mr. Appel began his career with Proctor & Gamble as Territory
Salesman, Unit Manager and District Manager. While at Proctor & Gamble, Mr.
Appel introduced Pampers Disposable Diapers and won The Golden Diaper Award.
During the 70's and early 80's Mr. Appel was involved with the sales and
marketing of some very familiar brands, OXY 5, TUMS and Orajel, just to name
a few. In the mid 80's Mr. Appel held the position of Senior Vice President
of Sales with Thompson Medical Company where he was responsible for
introducing Ultra Slim Fast, which ultimately grew to be close to a billion
dollar brand. More recently Mr. Appel held the position of Senior Vice
President of Sales with GenDerm Health Care. While at GenDerm Mr. Appel
repositioned ZOSTRIX and ZOSTRIX -HP from ethically promoted and positioned
products to consumer (OTC) products. In addition, Mr. Appel leveraged the
success behind ZOSTRIX to launch PENTRAX and OCCLUSAL-HP from ethical brands
to successful OTC brands.
Amazing Nutritionals, Inc. has developed two new exciting products that will
be introduced to major markets both in the U.S. and abroad. The markets
that ANI has targeted have demonstrated significant sales history in the
past and continue to do so with virtually every new product entering the
market. Dr. Bradley Whitman, Scientific Director for ANI, has developed
Amazing Weight Loss, a natural weight loss product and Calm Yourself, an
all-natural Anti-Anxiety formulation. Amazing weight loss contains a
mixture of safe, plant-based constituents whose ethnobotanical legacy is
unrefutable, and draws from an eclectric and rigorous compendium of data.
ANI believes that these two new products will generate meaningful revenues
for the company, and shareholder value for the investor. ANI is currently
conducting R&D on natural products that fit into markets with wide
Dr Whitman lectures to various national groups on topics ranging from
autism, neurometabolism, food chemistry and the brain, and migraine. His
clinical niche interests encompass both the pediatric and adult brain, and
the processes of neural development and aging, respectively. His most recent
seminars are focused on the issues pertaining to the impact food science and
plant-based nutrition has on the optimal function of the human brain. For
his patients, he has organized effective treatment approaches for
conditions such as autism, ADHD, migraine, and stress disorders."
For more information on Dr. Whitman, please visit his web site located at
For more information on APPI, please visit the Company's Web site at
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pursuant to the Safe Harbor provisions of the Securities Litigation Reform
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mutually impact the matters herein described, including but not limited to
product development and acceptance, manufacturing, competition, regulatory
and/or other factors, which are outside the control of the Company.
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