Hot tech: SNA!
- Gartner group has high hopes for SNA...
> Also, social network analysis–collecting massive amounts of data fromhttp://blogs.zdnet.com/BTL/?p=3465
> multiple sources, analyzing the data to identify relationships and
> mining it for new information to identify new target markets, for
> example–will reach maturity in two years. That is the dream of every
> business–probing the data in hopes of discovering a new source of
> revenue or to stop some profuse revenue bleeding. Of course, data
> collection can blow up in a company's face, such as AOL's latest
> violation of the unwritten privacy rules of the Internet. Social
> network analysis is going to be a huge area of activity, in terms of
> companies building better products to extract business intelligence
> from disparate data sources, but unless the privacy issues are
> addressed, there is a substantial risk of alienating users/customers,
> who are looking for the best customer "service," not a rapacious
> company prying into their Web trails without permission or preventing
> users from accessing and owning that same data.