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254RE: [ona-prac] ONA for change management: locating opinion leaders

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  • Paul S Prueitt
    Jul 6, 2006
      are you looking to map the "social discourse" by identifying the new thoughts (or memes) as they emerge - from thought leaders?
      -----Original Message-----
      From: ona-prac@yahoogroups.com [mailto:ona-prac@yahoogroups.com]On Behalf Of pattianklam
      Sent: Thursday, July 06, 2006 9:35 AM
      To: ona-prac@yahoogroups.com
      Subject: [ona-prac] ONA for change management: locating opinion leaders


      Has anyone developed good questions and techniques for locating the
      opinion leaders in a large organization? This might be precursor to an
      organizational network analysis; the primary goal at this point is to
      do a broad-brush survey of say, 3,000 people asking them to name the
      people they most rely on for understanding changes in the organization.

      Has anyone done this kind of survey, and with what results? What
      questions. I assume questions on the order of:

      **List the names of up to five people you go to when you want to make
      sense of changes in the organization.

      **List the names of those you trust in the organization to be frank in
      discussing organizational issues

      Any other ideas? Practical experience in administering a survey like
      this and managing the results, especially thoughts about the validity
      of the responses?



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