253ONA for change management: locating opinion leaders
- Jul 6, 2006Hi,
Has anyone developed good questions and techniques for locating the
opinion leaders in a large organization? This might be precursor to an
organizational network analysis; the primary goal at this point is to
do a broad-brush survey of say, 3,000 people asking them to name the
people they most rely on for understanding changes in the organization.
Has anyone done this kind of survey, and with what results? What
questions. I assume questions on the order of:
**List the names of up to five people you go to when you want to make
sense of changes in the organization.
**List the names of those you trust in the organization to be frank in
discussing organizational issues
Any other ideas? Practical experience in administering a survey like
this and managing the results, especially thoughts about the validity
of the responses?
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