10615Monsanto GMO Ads Shot Down in S. Africa...
- Mar 20, 2014http://sustainablepulse.com/2014/03/18/south-africas-asa-stops-monsanto-benefits-gm-crops-advert/#.UynCVl7eOv1
South Africa’s ASA Stops Monsanto ‘Benefits of GM Crops’ Advert
Posted on Mar 18 2014 - 4:48am by Sustainable Pulse
The Advertising Standards Authority (ASA) of South Africa has today
ordered Monsanto to withdraw its advertisement on Radio 702 with
immediate effect, wherein Monsanto claims the benefits of GM crops.
According to ASA, Monsanto’s claims were found to be unsubstantiated and misleading.
The African Centre for Biosafety (ACB) lodged a complaint to the ASA
following an advertisement on Radio 702 by Monsanto wherein Monsanto
claims that GM crops “enable us to produce more food sustainably whilst
using fewer resources; provide a healthier environment by saving on
pesticides; decrease greenhouse gas emissions and increase crop yields
substantially.” The ACB was supported in its complaint by Ms Judith
Taylor from Earthlife Africa.
Monsanto was given an opportunity by ASA to respond to the ACB’s
complaint but was according to the ASA, only able to provide the ASA
with links to documents on its website but was unable to provide, as it
is required to in terms of South African law governing advertising, inputs from an independent and credible expert confirming the various studies that Monsanto relied upon showing the ostensible benefits of GM crops.
“We are elated with this decision. Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding its claims of the so called benefits of GM crops. However, it appears Monsanto does not have much
regard for South African law as it is hell bent on disseminating false
and misleading information to the South African public, “ said Mariam
Mayet, Executive Director of the ACB.
The ASA has warned Monsanto that “it should ensure that it holds
proper substantiation for its advertising claims” or risk attracting
View the release and download the full ruling from www.acbio.org.za