Yesterday I asked for short phrases used to describe social enterprise, such as:
Changes lives, by providing opportunity, training and employment to the disadvantaged.
Is a new way of doing business, using the marketplace to solve pressing social problems.
Is a business that services the common good, making money while solving social problems
Why buy from social enterprises?
Improve your community through your purchasing.
Create double the value: get what you buy AND get social impact that you care about.
Use your dollars to address social problems through the marketplace.
We've already received a number of responses, including:
(1) From Fernando Botelho
The social impact of a non-profit, the scale of business.
On a bad day: the budget of a non-profit, the pressures of a corporation! :)
(2) From Sharon Saxelby
I simply say it is a for-profit for a good cause.
Each social enterprise has a different mission, but all are doing well by also doing good.
(3) From Ben Delaney
I say: Every enterprise should be a social enterprise. It is critical that we move profit from the first thing companies look for to one item among many, but after people and planet.�
Then I talk about how our organization does that.
(4) From Jerr Boschee
People ask me all the time what I do and I try to keep it as simple as possible.
I tell them I teach people how to start businesses that address social needs.
That's all they need to hear in order to get� it . . . and usually causes them to light up with all sorts of follow-up questions . .
(5) From Ryan Honeyman
I recently started a contest to define "What is a B Corp?" in 15 words or less. We had 140 entries from the B Corp community. I'll share some of the top entries with you--lots of great ideas.
A business that is good for you, those you love, and the world around us.
B Corps move beyond shareholder value to shared value.
For-profit companies dedicated to making a sustained, positive impact on social and environmental change.
B Corps are values-centered, transparent, for-profit companies that are in business for the benefit of all stakeholders.
A for-profit company that uses the power of business for positive social change.
A values-led business committed to the triple bottom line of people, planet, and profit.�
For-profit corporation that believes what is good for the world is good for business.
A company that believes the bottom line and social change can we hardwired together.
Companies that commit to a dynamic, certified standard for measuring leadership in social and environmental responsibility.
Using the power of business to create health, wealth and happiness.
B Corps are certified to high standards of accountability and social and environmental performance.
Certified B Corps are for-profit businesses committed to social and environmental accountability.
A company that embraces people, profit and planet. And is held accountable for it.
A new breed of company not only beholden to shareholders, but to people, planet, and profit.
B Corp. A certification for profit businesses wishing to create positive social and environmental changes.
[Editor's note: Speaking of B Corps, the Social Impact App http://www.socialimpactapp.com
just yesterday uploaded EVERY B Corp in the world to our database. To our knowledge we are the only place you can access B Corp listings on smart phones; we worked directly with B Labs to set this up.
Social Impact App is the world's first mobile directory and marketplace of social businesses, which includes a growing database of more than 2000 listings, and is partnering with Social Enterprise Alliance.
You can access our app on an iPhone or iPad (free download from the App Store), online at http://www.socialimpactapp.com
, and on Android smart phones in a month or so. Find your nearest B Corp! Please let us know what you think about this new service.]