- STICKING MY HEAD IN THE SAND
- Today is the first day of June, and you
know what that means, right?
June is the month for dads, grads and dairy
ads. Dairy ads? That's right. June is
National Dairy Month! (It's also a day that
may live in infamy. There's a major cheese
recall in progress. Got Listeria? More
recall info at the end of this column.)
Wake me up when the month of June is over,
please. An enormous campaign is about to
be waged. Make no mistake about it. This
is war. You are the target. Will you become
Watch for subliminal ads in which Fraser
Crane slurps ice cream. Almost everybody
will love Raymond as he eats pizza and
guzzles extra-thick pus-shakes. (Both
Fraser and Raymond enjoy hit TV shows,
and the casts from each comedy program
have posed for milk mustache ads.)
Make no mistake about what is coming.
Your senses are about to be bombarded
by the well strategized and well financed
Be prepared to read thousands of pro-dairy
articles. Next Wednesday's New York
Times food section will feature ice creams
or cheeses. Be prepared to see thousands
more ads in newspapers and magazines,
placed there by those who induce the media
to promote their products.
You'll see nightly TV news stories extolling
the virtues of milk. You will be told that
milk cures halitosis and zits. You'll see
happy cows grazing in fields, and baseball
players sporting milk mustaches.
They (the National Fluid Milk Processors
Promotion Board) have been working for
many months, planning their media assault
upon our sensibilities.
Children will soon be leaving school for
summer vacations, and the forced milk
consumption program will take a break
until those kids return next September.
The dairy industry solution? Feed them
more concentrated milk products.
Production at cheese and ice cream
plants shifts into overtime mode as
liquid milk consumption decreases.
The dairy industry is celebrating Dairy
Month with a major cheese recall. Doesn't
that make you sick to the stomach? Eat
Sonoma's Wheel and Wedge-Shaped
Sonoma Cheddar and Jack Cheese and
you can celebrate Dairy Month with
Today, Sonoma Foods has recalled all
lots of wheels and wedges of Sonoma
Cheddar and Sonoma Jack cheeses. All
flavors of the product described above are
affected. The voluntary recall is being
conducted because the product may be
contaminated with Listeria bacteria.
Listeria can cause serious and sometimes fatal
infections in young children, frail or elderly
people and others with weakened immune
systems. Healthy individuals may suffer
high fever, severe headache, stiffness, nausea,
abdominal pain and diarrhea. Listeria infection
can also cause miscarriages.
Consumers with questions may contact Sonoma
Cheese Company at 1-800-367-1947.
Happy dairy month!