Head's Up for Dairy Marketing
"The art of using deceit and cunning grow
continually weaker and less effective to the user."
- John Tillotson
* * * *
This past Sunday, two dairy producers competed
for the title of the best Greek yogurt Super
Bowl ad. One company was more offensively cunning
than the other by subliminally hinting at oral
sex to sell their thick-white-creamy taste treat.
On Monday following the game, USA Today's
"Ad Meter" revealed that neither company's
$4 million investment did particularly well
among viewers, but Dannon's fellatio ad
outscored Chobani's wildlife ad 6.15 to 5.68.
According to USA Today:
"During each Super Bowl, volunteers chosen by a
national polling organization use hand-held meters
to register how much they liked or disliked each ad
shown during the game. A computer continuously
averaged the scores and the final score is the
highest average calculated for each commercial."
Chobani's Bear ad:
Dannon's Oikos "Fuel Your Pleaure" Fellatio ad:
* * * * *
Dannon Oikos won the Super Bowl dairy race by
a head. Commenting on their loss, the Chobani
marketing department revealed that they will be
seeking a cunning linguist to create their 2015
Super Bowl ad.
* * * *
"The ambiguities of language, both in terms of
vocabulary and syntax, are fascinating: how
important connotation is, what is lost and
what is gained in the linguistic transition."
- Marilyn Hacker