-MAYBE WE'RE JUST SLOW...
- "Maybe we're just slow..."
So begins the editorial in this month's issue
of Hoard's Dairyman, the dairy industry magazine.
(February 25, 2001, Volume 146, No. 4)
Are these dairy people slow? Uh, uh. Just stupid.
Wait until you read the enormous secret that they
give away about the inner workings of their industry!
In writing about the People for the Ethical Treatment of
Animals (PETA), the editorial writer jumps to this conclusion:
"The group also seems to have among its goals
to irk people in the dairy industry."
The entire editorial is insulting to PETA, with the
exception of the last paragraph, which is written in a
"We all need to be aware of what extremists groups
are doing and arm ourselves with facts to distribute
rationally to our own friends, relatives, and other
contacts. But our interaction with activists must be
reserved and very professional."
Let's return to the opening sentence, for what appears
in the Hoard's editorial may very well be the stupidest comment
ever written on an opinion page The editorial's author writes:
"The less said the better when it comes to PETA and
other off-the-wall, anti-animal agriculture groups..."
This editorial writer should have taken his own advice,
for in the next paragraph he reveals a secret that exposes
the POWER of the dairy industry.
Who runs the media? Those who practice the Golden Rule.
He who has the gold, rules. The dairy industry invests $500
million dollars each year to market their propaganda.
In California, dairy producers tell people that milk comes from
"happy cows." If only slaughterhouses had glass walls. Would
you like to see how every "happy cow" ends her life? Three
million not-so happy cows will have their throats slashed so that
Americans can eat their flesh this year.
Back to the editorial...Yes, Virginia. Maybe they are just
slow. It's possible that Pappy Yokum mailed this one in from
Hoard's teaches us a very important secret, previously known
to the innermost circle of dairy executives. They write:
"There are crisis management professionals on the staffs at
Dairy Management Inc. (DMI) and the National Milk Producers
Federation who are well equipped and well-connected to deal
with media and diffuse the impact of misguided activists.
For example, it is not widely known that DMI was able to
prevent the launch of the PETA campaign that would have
associated former Senator Dole (without his permission, of
course) with the heading "Got Impotence?"
I cannot believe that they gave away their secret. Obviously,
they've never read Sun Tzu's Art of War.
In the concluding paragraph, these clueless yahoos talk
about being "professional," yet they give away an
enormous secret that they conspired with the media
to kill an ad campaign.
PETA attempted to advertise during the Super Bowl. They
were told that their $2.3 million was not good enough.
Here, now, is an admission of collusion. At the very least,
we urge PETA to litigate and seek the truth. Hoard's editorial
writer boasts of the power of dairy insiders. I would enjoy
seeing a court direct him to name names during depositions
Network advertising is supposed to be available in a free
and unbiased manner to all potential advertisers. Ethics and
morality demand that. The Federal Trade Commission
guarantees and regulates that right.
We owe a debt of graditude to Hoard's Dairyman for
briefly peeling back the protective layer of that hidden
power and ugliness within the milk industry. An ugliness,
much like saturated fat in butter and cream which will
now rise to the top for all to witness.