- Dear Friends,
It's panic time in dairy land!
On Wednesday, February 7th, I wrote a column about
Hershey's chocolate milk.
Morningstar Foods, the nationwide distributor of Hershey's
chocolate milk, had posted a February press release on PR
NEWSWIRE containing this promo:
"Hershey's milk is a delicious and a healthy way to
start off the New Year with heart-healthy benefits..."
I wrote to Bing Graffunder, president and chief operating officer
of Morningstar Foods and asked:
"One quart of whole-milk chocolate milk contains 122 mg
of cholesterol. There are three milligrams of cholesterol in a
medium slice of Armour bacon. Therefore, one quart of chocolate
milk contains the same cholesterol as nearly 41 slices of bacon.
Since fat free chocolate milk is a healthy way to start off the new
year, may one assume that regular chocolate milk is not a healthy
way to start off the new year?"
On Thursday, February 15th, I reported:
Independent taste tests conducted by Good
Housekeeping Magazine offered consumers
blind tasting of both chocolate-flavored SILK brand
soy milk and Hershey's chocolate milk. Everybody
who tasted preferred the chocolate Silk, according
to Vicky Melen (612-375-8541).
PANIC TIME AT HERSHEY'S AND MORNINGSTAR
Bing never answered my letter. However, his actions
spoke louder than words. The day after news of my
taste-test column appeared, Hershey's and Morningstar
"Ward Burton Fuels Up with Hershey's Milk"
"Feb. 16, 2001--Morningstar Foods Inc. today
announced an endorsement contract with NASCAR
racing star Ward Burton, waving the green flag to
promote its new line of Hershey's Milk products
during the Winston Cup season."
I don't care how fast those NASCAR race cars are.
The HERSHEY chocolateers can fudge around as
much as they want, but that Hershey car just doesn't have
the power to catch up with the SILK entry. Consumers
have spoken, and every single one preferred SILK over
HERSHEY's in a taste test.
SILK got the checkered flag, while HERSHEY's never
made it to the finish line.