-BEHOLD THE POWER OF CHEESY MARKETING
- Dear Friends,
Yesterday (February 14, 2001), the Cincinnati Post fed
its readers the following slice of dairy industry propaganda:
Everyone knows today's kids are fatter than they used
to be, and one of the big culprits is soft drinks. The
average teen-ager drinks 868 cans of soda a year,
according to the American Dairy Association and Dairy
Council Mid East. That represents a bunch of empty
calories - about 122,000 - and no small chunk of change
($434 at 50 cents a pop).
Meanwhile, milk consumption has dropped precipitously - 23%
between 1970 and 1997 - at a time when teens are in critical
bone building years. Only 21 percent of Ohio high school
students drink three or more glasses of milk each day.
Kids can drink milk and stay slim; an 8-ounce glass of fat-free
skim milk contains only 80 calories."
Do these same kids go to Dominos Pizza and order the
low-fat skim milk pizza? Do they get the 1% milkshake
from Dairy Queen? Do they request the no-fat cheese on
their Big Macs?
The dairy industry geniuses compare 1970 to 1997.
Soda consumption has actually decreased. Consumers
are drinking more bottled water, iced teas, and juices.
Their "empty" 122,000 calories add up to just 334
calories per day. Kids normally eat over 2000 calories
per day, and that is metabolized. What CHANGE have
we witnessed in our S.A.D. diets (Standard American
Diets) between 1970 and the year 2001?
Before I reveal that which the dairy industry wishes
to remain secret, I want you to imagine ten pounds
of saturated fat on the belly of an obese child.
Picture something the size of a watermelon---ten
pounds of greasy yellow high caloric fat. That's the
equivalent amount of fat consumed by the average
American each year from just cheese. This does not
factor in the dangerous heart-unhealthy saturated fat
from ice cream, butter, or liquid milk.
There is no saturated fat in soda. There's not a
bit of fat at all in a can of Coke.
In 1970, the average American consumed ten
pounds of cheese. Today, the average
American consumes thirty pounds of cheese.
Twenty more pounds.
One pound of Wisconsin's finest cheddar
contains 1824 calories, and 115 grams of
fat. Ten pounds of cheese contains 1150
grams of fat, or 3.15 pounds, a greasy-blob
of fat globules the size of one large honeydew
or two small cantaloupes. That represents
America's 1970 consumption. You can more
than triple that for today.
We had no obesity epidemic in 1970 when children
were consuming less soda than they now do. One
factor in our diets has increased dramatically, and that
is cheese consumption.
Our children have changed. They come into maturity
much earlier, and they exhibit a violence that
today's adults cannot understand. Every sip of milk
contains naturally occurring hormones. Cows
secrete estrogen and progesterone into their milk.
Steroid hormones and androgens that affect our
children's behaviors. Sexual hormones that affect
The dairy industry would have you believe that
soda is to blame. They market their high calorie
fat-saturated hormone-filled product by asking
you to "Behold the Power of Cheese." Indeed!
Ask the Cincy Post editor to behold cheese's
power too. His name is Keith Herrell and his
EMAIL address is: