- MILKY BRAINS
- Weak in the brain?
No doubt about it. She's very beautiful.
Under that skimpy towel she's very naked.
She's super model, Gisele Bundchen,
and America's dairy farmers and milk
processors are betting their dollars that
by promoting sex they will sell more milk.
The dairy marketers ask in their new milk ad:
"Weak in the knees?"
They ignore real science in their Sports Illustrated
Swimsuit issue advertisement, a traditional yearly
publication condemned by women's groups as a
symbol of all that demeans the true spirit of a woman.
Here's the photo:
HERE'S THE REAL STORY
American women have been consuming an average
of two pounds of milk per day for their entire lives, yet thirty
million American women have osteoporosis. Drinking milk
does not prevent bone loss. Bone loss is accelerated by
ingesting too much protein, and milk has been called
In order to absorb calcium, the body needs comparable
amounts of another mineral element, magnesium. Milk
and dairy products contain only small amounts of magnesium.
Magnesium is the center atom of chlorophyll.
HERE'S THE REAL SCIENCE
"Osteoporosis is caused by a number of things, one of
the most important being too much dietary protein."
"Countries with the highest rates of osteoporosis, such
as the United States, England, and Sweden, consume
the most milk. China and Japan, where people eat much
less protein and dairy food, have low rates of
"What appears to be important in bone metabolism is
not calcium intake, but calcium balance. The loss of bone
integrity among many post menopausal white women
probably results from genetics and from diet and lifestyle
factors. Research shows that calcium losses are increased
by the use of animal protein, salt, caffeine, and tobacco,
and by physical inactivity."
Neal Barnard, M.D., Physician's Committee for Responsible
Medicine, Understanding Health, December, 1999
"Dietary protein increases production of acid in the blood
which can be neutralized by calcium mobilized from the skeleton."
American Journal of Clinical Nutrition, 1995; 61 (4)
"Even when eating 1,400 mg of calcium daily, one can lose
up to 4% of his or her bone mass each year while consuming
a high-protein diet."
American Journal of Clinical Nutrition 1979;32(4)
"Increasing one's protein intake by 100% may cause
calcium loss to double."
Journal of Nutrition, 1981; 111 (3)
"The average man in the US eats 175% more protein
than the recommended daily allowance and the average
woman eats 144% more."
Surgeon General's Report on Nutrition and Health, 1988
"Calcium intake demonstrated no protective in preventing
bone fractures. In fact, those populations with the highest
calcium intakes had higher fracture rates than those with
more modest calcium intakes."
Calif Tissue Int 1992;50
"There is no significant association between teenaged milk
consumption and the risk of adult fractures. Data indicate
that frequent milk consumption and higher dietary calcium
intakes in middle aged women do not provide protection
against hip or forearm fractures... women consuming greater
amounts of calcium from dairy foods had significantly
increased risks of hip fractures, while no increase in fracture
risk was observed for the same levels of calcium from
12-year Harvard study of 78,000 women American
Journal of Public Health 1997;87
"Consumption of dairy products, particularly at age 20
years, were associated with an increased risk of hip
fractures...metabolism of dietary protein causes increased
urinary excretion of calcium."
American Journal of Epidemiology 1994;139
HERE ARE THE REAL CULPRITS:
It's not often that I can identify the actual clownS responsible
for such ads. In this case, Bozell is the company that designed
this work of art. Bozell's Bozos of the moment are Mark
Masino, 312/988-2474 and Rita Kleist, 312/988-2462.