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  • Robert Cohen
    Weak in the brain? No doubt about it. She s very beautiful. Under that skimpy towel she s very naked. She s super model, Gisele Bundchen, and America s dairy
    Message 1 of 1 , Feb 13, 2001
      Weak in the brain?

      No doubt about it. She's very beautiful.
      Under that skimpy towel she's very naked.
      She's super model, Gisele Bundchen,
      and America's dairy farmers and milk
      processors are betting their dollars that
      by promoting sex they will sell more milk.

      The dairy marketers ask in their new milk ad:

      "Weak in the knees?"

      They ignore real science in their Sports Illustrated
      Swimsuit issue advertisement, a traditional yearly
      publication condemned by women's groups as a
      symbol of all that demeans the true spirit of a woman.

      Here's the photo:



      American women have been consuming an average
      of two pounds of milk per day for their entire lives, yet thirty
      million American women have osteoporosis. Drinking milk
      does not prevent bone loss. Bone loss is accelerated by
      ingesting too much protein, and milk has been called
      "liquid meat."

      In order to absorb calcium, the body needs comparable
      amounts of another mineral element, magnesium. Milk
      and dairy products contain only small amounts of magnesium.
      Magnesium is the center atom of chlorophyll.


      "Osteoporosis is caused by a number of things, one of
      the most important being too much dietary protein."

      Science 1986;233(4763)

      "Countries with the highest rates of osteoporosis, such
      as the United States, England, and Sweden, consume
      the most milk. China and Japan, where people eat much
      less protein and dairy food, have low rates of

      "What appears to be important in bone metabolism is
      not calcium intake, but calcium balance. The loss of bone
      integrity among many post menopausal white women
      probably results from genetics and from diet and lifestyle
      factors. Research shows that calcium losses are increased
      by the use of animal protein, salt, caffeine, and tobacco,
      and by physical inactivity."

      Neal Barnard, M.D., Physician's Committee for Responsible
      Medicine, Understanding Health, December, 1999

      "Dietary protein increases production of acid in the blood
      which can be neutralized by calcium mobilized from the skeleton."

      American Journal of Clinical Nutrition, 1995; 61 (4)

      "Even when eating 1,400 mg of calcium daily, one can lose
      up to 4% of his or her bone mass each year while consuming
      a high-protein diet."

      American Journal of Clinical Nutrition 1979;32(4)

      "Increasing one's protein intake by 100% may cause
      calcium loss to double."

      Journal of Nutrition, 1981; 111 (3)

      "The average man in the US eats 175% more protein
      than the recommended daily allowance and the average
      woman eats 144% more."

      Surgeon General's Report on Nutrition and Health, 1988

      "Calcium intake demonstrated no protective in preventing
      bone fractures. In fact, those populations with the highest
      calcium intakes had higher fracture rates than those with
      more modest calcium intakes."

      Calif Tissue Int 1992;50

      "There is no significant association between teenaged milk
      consumption and the risk of adult fractures. Data indicate
      that frequent milk consumption and higher dietary calcium
      intakes in middle aged women do not provide protection
      against hip or forearm fractures... women consuming greater
      amounts of calcium from dairy foods had significantly
      increased risks of hip fractures, while no increase in fracture
      risk was observed for the same levels of calcium from
      nondairy sources."

      12-year Harvard study of 78,000 women American
      Journal of Public Health 1997;87

      "Consumption of dairy products, particularly at age 20
      years, were associated with an increased risk of hip
      fractures...metabolism of dietary protein causes increased
      urinary excretion of calcium."

      American Journal of Epidemiology 1994;139


      It's not often that I can identify the actual clownS responsible
      for such ads. In this case, Bozell is the company that designed
      this work of art. Bozell's Bozos of the moment are Mark
      Masino, 312/988-2474 and Rita Kleist, 312/988-2462.

      Robert Cohen
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