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LORD OF THE RINGS WON'T PLAY IN NATIONS LARGEST THEATER CHAIN

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  • Joan Marie Verba
    LORD OF THE RINGS WON T PLAY IN NATIONS LARGEST THEATER CHAIN In the kind of BS business decision that Hollywood is infamous for, New Line Cinemas, the power
    Message 1 of 1 , Jun 30 9:58 AM
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      LORD OF THE RINGS WON'T PLAY IN NATIONS LARGEST THEATER CHAIN

      In the kind of BS business decision that Hollywood is infamous for, New
      Line
      Cinemas, the power behind LORD OF THE RINGS: THE FELLOWSHIP OF THE RING
      and
      RUSH HOUR 2, has changed its exhibitor contracts to such a noxious
      extent
      that those films will not be playing at several theater chains. Chief
      among
      the chains boycotting the release of RINGS is Regal Cinemas, the
      nation's
      largest theater chain.

      The problem comes from New Line's recent change to what are called "firm
      term" exhibition contracts with theaters. Under the old system, still
      used
      by studios like Paramount, Disney and MGM, studios and theater owners
      decided on the split of cash from movie releases once the movies were
      out
      and both studios and theaters knew how well they would perform.
      Firm term contracts require the cash ratio be set before the film is
      released. Along with New Line, DreamWorks, Warner Bros. and Sony have
      gone
      to firm term releasing. It was this firm term releasing that had many
      theaters taking a bath when movies like GODZILLA tanked at the box
      office in
      comparison to what was expected.

      As this is an ongoing fight, it is possible, according to the Hollywood
      Reporter, the problems will be worked out before the films are released.
      If
      not, you better check to see if the only theater in your town is Regal,
      and
      if it is. find somewhere else to see RINGS.
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