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'LORD OF THE RINGS' GOES TO TOY BIZ

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  • Joan Marie Verba
    LORD OF THE RINGS GOES TO TOY BIZ New Line Cinema has granted the master toy license of their upcoming Lord of the Rings movies to Marvel Enterprise, Inc. s
    Message 1 of 1 , Jun 9, 2000
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      'LORD OF THE RINGS' GOES TO TOY BIZ

      New Line Cinema has granted the master toy license of their upcoming
      Lord of the Rings movies to Marvel Enterprise, Inc.'s Toy Biz. According
      to the Wall Street Journal, the license not only allows the company to
      produce action figures based on all three eventual films, but it would
      also allow Toy Biz to produce Rings dolls, marbles, plush toys, flying
      toys and watches. The paper reports that New Line's deal may involve the
      studio having a 14% royalty rate on wholesale revenue of the
      merchandise, though New Line is staying mum on the specifics.

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      Joan Marie Verba verba001@...
      Mythopoeic Press Secretary, Mythopoeic Society
      List Administrator for DocEx, Mythsoc, MNSCBWI and
      MNSCREENW lists
      http://www.sff.net/people/Joan.Marie.Verba
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