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18541Interesting review

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  • Joan.Marie.Verba@sff.net
    Aug 7 6:44 PM
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      I found this on this month's Midwest Book Review (which allows its reviews to
      be used as long as Midwest Book Review is named as the source):

      The Frodo Franchise
      Kristin Thompson
      University of California Press
      2120 Berkeley Way, Berkeley, CA 94704-1012
      9780520247741, $29.95 www.ucpress.edu 1-510-642-9737

      DVDs can be stamped out in seconds, while VHS tapes are slower
      to produce because they have to be recorded in real time. Time is
      money, and so the movie industry's movers and shakers acted
      decisively to all but eliminate the VHS format - by charging video
      rental stores exorbitantly high fees for the rights to offer VHS
      rentals and much lower fees for the rights to offer DVD rentals.
      Author Kristin Thompson (Honorary Fellow in the Department of
      Communication Arts, University of Wisconsin-Madison) traces
      how this and numerous other profit-driven directives have
      permanently changed the modern film industry in The Frodo
      Franchise: The Lord of the Rings and Modern Hollywood. Central
      to The Frodo Franchise is the story of Peter Jackson's celebrated
      three-film adaptation of "The Lord of the Rings", and the lasting
      impact it has had on cinematic and entertainment culture. "The
      Lord of the Rings" was utterly groundbreaking in that it was, from
      Jackson's initial vision, a commitment to three full-length movies
      to be released over a short period. Yet the success of the film itself
      is virtually eclipsed by the immense profits of the franchise label -
      toys, video games, movie-related books, collectibles, and countless
      other Lord of the Rings licensed merchandise. The Frodo Franchise
      examines this franchise phenomenon and its repercussions on
      modern cinema (where the real money to be made lies in a film that
      will spawn profitable sequels and merchandise, rather than
      one-shot stories), with especial attention paid to the construction of
      "The Lord of the Rings" trailblazer trilogy. Accessible to lay
      readers and cinema scholars alike, and illustrated with numerous
      black-and-white photographs as well as an inset section of color
      plates, The Frodo Franchise is an utterly fascinating, completely
      unbiased behind-the-scenes look at the creation of Jackson's "The
      Lord of the Rings" movies and their effect on both the body of
      Tolkien's famous mythology and cinema as a whole. Highly
      recommended.