1001Re: New logo ideas
- Jul 23, 2005--- In firstname.lastname@example.org, "relayer" <relayer@y...>
> I created a "MARCH Logo Ideas" folder in files. I put up two moreHi,
> ideas that I was working on. Feedback and ideas greatly welcomed.
As a new member to the group, I offer my comments in the spirit of
constructive observation. Please don't take my comments as being
negative about your work; I understand and appreciate the efforts
that you are putting into the logos.
I think the "hollow-letter" logo with the computer images "inside"
is clever, but I have two difficulties:
1. I find it hard to recognize the lowercase letters (like "a"),
since the trailing serifs are in such contrast to the body of the
character. I don't know if this is due to the contrast of the colors
or that my mind sees a hard drive platter and therefore doesn't see
anything other than the circular area, but I found it was not easy
for me to grasp the letters on first reading.
2. The "fillings" are very different in what they show: computer
panels to paper tape. The range of content doesn't say anything
clear to me - what I get is a jumbled concept. I think your idea is
clever, but I think all the contents should be of computer face
panels in order to get the message across with "consistency".
Otherwise, to me, I get that the focus is on all kinds of stuff,
rather than on computers. Yes, we collect all kinds of stuff, but
should the logo present everything, or the simple concept of old
computers? I think that the simpler it is, the more recognizable and
understandable it will be.
I like the simple logos of MCMI. The greenbar background is clever
and simple, and I like it. (I didn't connect with the red "swoosh"
lines - what do they represent?)
Where is that typeface from? I keep having this feeling that I've
seen it before, but I just can't place it...
To my way of thinking (which I do not expect anyone else to agree
with!), a logo should express something about the org (or its
purpose or character, etc), and should communicate just that one
concept easily to people who are outside that organization.
At this point, I don't think we are all in agreement about what we
want to express about MARCH: what the name means, that we collect
computers, that we collect all kinds of old technology stuff, that
we are a fun-loving group of nerds, geeks, and hackers, or that we
whatever else, etc, etc, etc...
So maybe that is a point to consider before going too far? What
exactly do we want the logo to say about MARCH?
I hope this is helpful (if not tell me why, and I'll do better next
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