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Cultural Creatives

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  • satkartar7
    The Rise of the Cultural Creatives A NEW PHENOMENON is emerging in American culture, according to the results of a recent social research survey. We are at a
    Message 1 of 1 , Jul 29, 2003
      The Rise of the Cultural Creatives
      A NEW PHENOMENON is emerging in American
      culture, according to the results of
      a recent social research survey.

      We are at a watershed in history,
      when the country is shifting away
      from the modern technocratic society
      toward what sociologist Paul H. Ray
      calls "Integral Culture," concerned
      with spiritual transformation, ecological sustainability, and the worth of the feminine.

      For readers who espouse these values,
      Ray's findings are likely to be very comforting.

      The standard bearers of Integral
      Culture, who Ray calls "Cultural
      Creatives," now number 44 million.
      That's one quarter of the United
      States population. At this moment in
      history, he say, "The potential for
      launching a cultural revitalization
      movement is dazzling." Still, Ray warns,
      there is no guarantee the current
      momentum will continue into the next
      century, or that Integral Culture
      will become the dominant force. It is
      largely up to those who identify
      themselves as Cultural Creatives to
      create the new story. What follows
      are highlights of Ray's findings,
      from The Integral Culture Survey:

      A Study of the Emergence of
      Transformational Values in America.

      America is experiencing a renaissance of values, the author argues. He calls it Integral Culture, composed of the spirituality and ecologically aware. Is this the future? And are you a standard bearer? Are you a Cultural Creative?

      Here are the values, commitments, and beliefs of the Cultural Creatives:

      Values Held By A Majority of CCs/%of CCs


      Need to rebuild neighborhoods and communities/92%

      Concerns about violence and abuse of women and children/87%

      Xenophilism: Love of travel to foreign places, of foreigners, and the exotic/85%

      Nature as sacred: Redwood groves, planetary stewardship, Gaia/85%

      Ecological sustainability: Concern for global environment, species extinction, and overpopulation; and willingness to pay to fix it/83%

      Voluntary simplicity: People should have simpler lifestyles, fewer possessions/79%

      Distrust of big business: Business has too much power/wealth, is irresponsible, is too profit oriented/76%

      Concern for relationships: Creating/maintaining them, all kinds: friends, family/76%

      Feminism: Equal pay for women, women should be managers/leaders, women should not have to return to traditional roles/69%

      Altruism: Helping others, volunteering, wanting to create a better society, caring relationships, making a contribution to society/58%

      Religious mysteries: Belief in paranormal, reincarnation, afterlife, God as immanent, importance of divine love, meditation/53%

      Self-actualization: Self-discovery, creativity, psychological growth, personal uniqueness/52%

      Alternative health care: Use of alternative health care in past year/52%

      Values not held by a majority of CCs, but by more than most other Americans/% Agreeing:

      Spiritual psychology: Meditation, belong to spiritual group, developing self-awareness/40%

      Activism: Wanting to be involved in creating a better America, volunteering/40%

      Optimism about the country and the future/35%

      Importance of creativity in life, wanting more time for creative pursuits/33%

      Like all groups, CCs also define themselves by the values they reject/% Rejecting

      Hedonism: High priority on getting out and having a good time, dressing stylishly/90%

      Survivor orientation: Just getting by, hanging on day to day/81%

      Anti-sustainability, and pro-big business positions of the far right/79%

      Winner values: Achievement and job success, making a lot of money/70%

      Fear of job loss/62%

      Materialism: Greed, doing something for money alone, wanting to own more property/48%

      Religious right: Fundamentalism, religious
      conservatism, intolerance, anti-abortion/46%
      Financial problems and getting out of debt/45%

      Cynicism: Anti-idealism, politically alienated, refusal to believe in caring/40%

      more on the future:

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