O, every single-quoot that needs to be placed in a string should be placed as a double single-quoot within that string
(but Heidi's description is much clearer...
--- In firstname.lastname@example.org, Heidi Schuppenhauer <heidis13@...> wrote:
> I always thought the logic was that if you want to print a single
> quote, you just doubled it. So to write *ain't* , you
> would specify '*ain''t*'. Don''t need none of that
> newfangled &Ampersand stuff!