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Avian Influenza - Action, Thinking, and Resources (from Comminit, January 2007)

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  • Janet Feldman
    Avian Influenza - Action, Thinking, and Resources January 2007 From The Communication Initiative http://www.comminit.com *** To receive these updates you must
    Message 1 of 1 , Feb 23, 2007
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      Avian Influenza - Action, Thinking, and Resources
      January 2007
      From The Communication Initiative
      To receive these updates you must be a subscriber to The Drum Beat and have indicated an interest in health-related communication issues. Please subscribe here: http://www.comminit.com/subscribe_drumbeat.html
      Avian Influenza
      Given the special circumstances of the sudden occurrence of Avian Flu, The Communication Initiative has developed a list of core messages, examples of communication actions, strategies to be considered, guidance notes, resources and trends to assist communicators and journalists in addressing prevention and outbreak communication.
      NOTE: We are particularly interested in any information you have on specific Avian Influenza Prevention Communication Projects as well as any documentation on Avian Influenza Prevention and Behaviour Change Indicators.
      Please contact Deborah Heimann dheimann@... with any new or additional resources, project summaries, events, etc. related to Avian Influenza. Many thanks!
      1. WHO Confirms 60th Bird Flu Case in Indonesia, Urges Sequence Sharing
      The World Health Organization (WHO) recently confirmed the 60th person infected with avian influenza in Indonesia. To date 46 people have died from avian flu in Indonesia, which has the highest human fatality rate from the disease. According to the article, the WHO is encouraging countries to help improve the international response to the avian and pandemic influenza threat by sharing bird flu sequence information...
      2. School-based Approach to Avian Influenza Prevention and Pandemic Influenza Preparedness and Response in Thailand - Thailand
      In October 2006, Thailand's Ministry of Education (MOE) launched a nationwide school-based campaign drawing on various communication components in an effort to encourage Thai children and their families to protect themselves from the threat of both human and avian influenza. The campaign will cover all 40,000 elementary and secondary schools in the country and will focus on promoting frequent hand washing, rapid reporting of sick and dead poultry, and other key behaviours needed to prevent the spread of the H5N1 virus that causes bird flu...
      3. Thailand Launches National Avian Influenza Awareness, Prevention Campaign in Schools
      On October 10 2006, Thailand's Ministry of Education (MOE) launched a national campaign to teach school children the behaviours they need to practice to stop the spread of the avian influenza virus. According to the article, the campaign is a collaboration between the MOE, the United Nations Children's Fund (UNICEF), the Ministry of Public Health (MOPH) and the Government of Japan, and will cover 40,000 elementary and secondary schools across Thailand...
      4. A Cure for the Asian Flu
      In this essay, Ruth Levine argues that the international health community can learn much about global connections and, subsequently, global infectious disease control from the financial sector. She refers to the Asian financial crisis of 1997, where large monetary interventions were made by wealthy countries to stop the spread of the crisis. Levine argues that, in sharp contrast to the financial sector, the public health sector lacks an understanding of global connections and that policymakers "do not understand that 'fighting it over there so we don't have to fight it over here' has profound resonance in the infectious disease world..."
      2006 was a successful year for using communication towards achieving the Millennium Development Goals (MDGs). If you agree, please indicate how? If you disagree, why not? If possible, please provide examples.
      5. United Against Bird Flu: Reports from the Global Campaign
      This booklet from the Food and Agriculture Organization (FAO) is the result of photo-reportage missions to Niger, Nigeria, Thailand, Turkey and Viet Nam in April and May 2006. The booklet details the role that the FAO has played in confronting the global avian influenza crisis, including "policy advice, strategy design, technical information and guidelines, contingency planning and technical assistance, training, equipment and supplies such as laboratory equipment, vaccines, agency and donor coordination and public advocacy..."
      6. Vietnam's Success Against Avian Flu May Offer Blueprint for Others
      According to this article, Vietnam has controlled the avian influenza virus more successfully than any other country where the disease became endemic. Many aggressive interventions were used to control bird flu, including mass culling, mandatory poultry vaccination, strict controls on poultry rearing, farmer compensation, and aggressive public education and outreach campaigns. Vietnam's success in controlling the avian flu virus has prompted international health authorities to explore ways to replicate Vietnam's tactics...
      7. Poor Bird Flu Records Hamper Tracking Efforts
      According to this article, poor reporting of avian influenza in wild birds is impeding critical information about how the virus spreads. Basic information, including the bird's species, age, sex, time of discovery and location is often inadequately reported, or not reported at all. The authors of the article are calling for greater involvement by ecologists and ornithologists in the research and monitoring of bird flu...
      8. Mobiles To Track Bird Flu and AIDS Spread
      According to this article, mobile phones are being used to help doctors in Rwanda track the spread of diseases such as avian influenza and HIV/AIDS. Created by the GSM Association and Voxiva, the system allows medical and government staff to report on disease outbreaks and patient treatment status, as well as to order medicine - all by using a mobile phone...
      Avian Influenza
      from The Communication Initiative...global forces...local choices...critical voices...telling stories...
      Partners: ANDI, BBC World Service Trust, Bernard van Leer Foundation, Calandria, CFSC Consortium, CIDA, DFID, FAO, Fundaci?n Nuevo Periodismo Iberoamericano, Ford Foundation, Healthlink Worldwide, Inter-American Development Bank, International Institute for Communication and Development, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, WHO, W.K. Kellogg Foundation.
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