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First Africa Media Literacy Conference: July 30 and 31 (Abuja, Nigeria)

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  • Janet Feldman
    Announcing the 1st Africa Media Literacy Conference July 30 & 31, 2008 Venue: Ladi Kwali Conference Centre, Sheraton Hotel & Towers, Abuja, Nigeria Theme:
    Message 1 of 1 , May 20, 2008
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      Announcing the 1st Africa Media Literacy Conference

      July 30 & 31, 2008

      Venue: Ladi Kwali Conference Centre, Sheraton Hotel & Towers, Abuja, Nigeria

      Theme: “Media Literacy: A Tool for Youth Empowerment, National Development and Democratic Engagement”


      The Youth Media & Communication Initiative (YMCI), an international organization dedicated to children and media, in conjunction with British Council and the National Film & Video Censors Board (NFVCB) proudly announces the 1st Africa Media Literacy Conference. Our focus at this first of its kind conference is on the importance of media education and its impact on children and youth. This conference will explore the roles of young people, their needs and realities in light of today’s rapidly changing communication technologies.


      The conference will feature outstanding, innovative, local and international media leaders as speakers and resource persons, providing up-to-date, fresh approaches and perspectives to the growing media literacy field.


      Papers to be delivered at the two day conference include:


      Understanding Media Images of Females and Males: The Role of Youth Media Organizations in Africa

      Media Literacy and Critical Thinking Skills - A Natural Curriculum for Today’s Schools

      Media Literacy & National Development, the Challenges for Children and Youth

      Empowering Children and Youth to Grow from Being Passive Consumers of Media to Being Critical Producers of Media

      Media and Young People: Food Advertising, Obesity, Alcohol, Smoking and Drug Abuse – A Health Perspective

      Violence and Sex in Television, Video Games, and Films: Images that Sell — The Place of Media Literacy

      Helping Students Understand Their Pop Culture Choices through the Mass Media

      Media Literacy and the Democratic Dividend





      We live in a media world replete with new technologies and young people are daily being fed with media messages that affect them in different ways. Many child rights advocates contend that for children and youth to become active and play a positive role in civil society they need a clear understanding of issues and the process of addressing them. One of the ways they can do this is to become media literate. Media literacy -- the ability to review, critique and digest information created and disseminated by media of various kinds -- is an increasingly vital citizenship skill for life in a modern democratic society. Around the world, children and youth are learning to use these new technologies to address issues that affect them.


      Media Literacy is a vital component for a healthy and engaged democratic community. Young people are the future of the African continent and if we want them to be active citizens, engaged in the democratic process rather than passive observers we need to provide them with the tools and confidence to understand the information explosion that surrounds them. We are investing in the future of our continent and democracy by building aware young people who are able to ask questions, reflect on information and be critically aware of the media.


      Media literacy is increasingly being integrated into educational programmes for school children and youth in Canada, the UK, Australia, and the United States. Children and youth in these countries are learning both in school and out of school to become critical thinkers and creative producers of media messages. Apart from helping children and youth think critically about various media, media literacy can mitigate the potential adverse effects of media and empower children and youth to make informed choices.



      The goal of this conference is to help create the conditions that would promote sustainable media education in Africa. The role information plays in today’s world cannot be over-emphasised. Children and youth deprived of access to means of self-expression are being kept from developing the confidence and knowledge they need to compete in a rapidly changing information world.

      The conference hopes to:

      1                   Bring together stakeholders working on education, children and media, literacy, and communications for development

      2                   Develop policy frameworks on media education to inform children and youth about the role media play in national development.

      3                   Develop policy documents that will facilitate the integration of media literacy into school curricula across Africa.

      4                   Encourage the mass media to disseminate information and materials of social and cultural benefit to children and youth as well as develop appropriate guidelines for the protection of the child from information and materials injurious to their wellbeing

      5                   Give voice to children and youths, their perspectives and their rights through the development of continental youth media programs

      6                   Promote democratic engagement for young people by providing them with the tools and confidence theta enables them to be active citizens in a progressive and open society


      The 1st Africa Media Literacy Conference should, therefore, be of great and timely interest to students, youth, teachers, parents, media professionals, organizations, institutions, agencies or others who work directly or indirectly with young people or whose products and services appeal to young people.


      Participants will:

      • Learn practical ways to incorporate media literacy concepts, methods, and materials into school, health, and community programs

      • Explore publications and other media literacy-related materials with key stakeholders

      • Learn about media and its impact on the lifestyles of children and youth

      • Understand the relationship between media and children’s health issues such as alcoholism, obesity, and drug abuse

      • View creative media projects by today’s technologically-savvy youth


      Participation is free. If you would like to participate please send an email to : ymci@... For corporate participation and sponsorship considerations, please contact ymci@...; Lewis Asubiojo (234) 08033448980 or Iyobosa Uwugiaren (234) 08033143902.






      YMCI Offices

      Block 26, Bamenda Street, Zone 3, P.O.Box 8057, Wuse, Abuja, Nigeria

      Phone +234-8058942819;+234-8033143902;+234-8033448980

      33-11131 No 1 Road, Richmond, BC, Canada. V7E 1S6
      Phone 604-241-0021


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