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Re: [learningfromeachother] A Business Book, Wiki-Style; will commercial textbook publishers follow trend

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  • Graham Douglas
    Thank you Pamela. Exciting approach. Kind regards, Graham Douglas ... From: Pamela McLean To: learningfromeachother Sent: Tuesday, November 21, 2006 8:47 AM
    Message 1 of 2 , Nov 20, 2006
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      Thank you Pamela. Exciting approach.
       
      Kind regards,
      Graham Douglas
       
       
      ----- Original Message -----
      Sent: Tuesday, November 21, 2006 8:47 AM
      Subject: [learningfromeachother] A Business Book, Wiki-Style; will commercial textbook publishers follow trend

      Any group members who have a business background as well as sharing my
      interest in ICT enabled ways of learning/sharing knowledge may be
      interested in the forwareded message below about A Business Book,
      Wiki-Style; will commercial textbook publishers follow trend.
      Pam
      -------- Original Message --------
      Subject: [iiep-oer] A Business Book, Wiki-Style; will commercial
      textbook publishers follow trend
      Date: Mon, 20 Nov 2006 09:35:49 -0800
      From: Fred Beshears <fmb@berkeley. edu>
      Reply-To: iiep-oer-openconten t@communities. unesco.org
      To: iiep-oer-openconten t@communities. unesco.org

      Hi, Here's an example of the commercial world's interest in Web2.0-style
      publishing. My guess is that the commercial textbook publishers will
      follow the trend, too.
      Best, Fred

      ------------ --------- --------- --------

      November 17, 2006

      A Business Book, Wiki-Style
      <http://chronicle. com/wiredcampus/ article/1720/ a-business- book-wiki- style>

      Can a wiki-style editing process result in a worthwhile business book?
      Pearson PLC, the publishing firm, intends to find out — and it has
      recruited business-school officials at the University of Pennsylvania
      and the Massachusetts Institute of Technology to help with the experiment.

      The publisher is putting together /We Are Smarter Than Me,/ a new book
      that tries to help businessmen make sense of blogs, online communities,
      and other interactive Web media. Professors at Penn and MIT have already
      written the volume’s chapter titles and introductory anecdotes. But
      otherwise the project is, well, an open book: Web surfers are invited to
      stop by the book’s homepage
      http://www.wearesma rter.org/ <http://www.wearesma rter.org/>and edit or
      add to it as they see fit.

      Pearson expects to leave the wiki running until early next year, when
      ghostwriters will take over and mold the text into a publishable book.
      The finished product won’t be great literature — it will be “aimed at
      the fast-growing airport bookstore market,” according to /The Wall
      Street Journal
      <http://online. wsj.com/public/ article/SB116365 019587024790- 8qqS0CnfjGAbgmti we1pO8jtJ0s_ 20071115. html?mod= rss_free>/
      — but it should be an interesting test in how open-source ideals can be
      put to use by major publishing houses. / —Brock Read/


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