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439Re: [K-Logs] Categorizing organizational weblogs

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  • M. Sean Fosmire
    Apr 25, 2004
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      Another would be areas-of-practice weblogs - logs devoted to a
      particular topic and area of interest for both lawyer and client.

      M. Sean Fosmire msf@...

      Garan Lucow Miller, P.C.
      Marquette, Michigan

      --Original message--

      > Dear K-loggers,

      > There has been significant progress in the application of weblogs
      > to corporate/organizational networks since this group was founded.
      > It's clear that people are starting to understand that weblogs can
      > be used to filter and flow information that benefits organizational
      > productivity.

      > Here is how I would categorizing them:

      > 1) General news weblogs. News from general news sources that are
      > applicable to internal audiences. With or without editorial comment
      > by the author. These may be automated (via search terms -- it is
      > possible to build a RSS news feed from Google News and republish it
      > as a weblog).

      > 2) Organization specific news weblogs. Internal initiatives (HR,
      > Sales, etc.). Press releases. Competitor information. Product
      > updates. etc.

      > 3) Joblogs. Weblogs that detail what an employee/member has
      > accomplished during the day. This is an easy way to start
      > weblogging in an organization. It can be used to keep track of
      > consultants, geographically dispersed employees, work at home
      > employees, etc. If you have people like that in your organization
      > that you manage and your aren't using a weblog to track their
      > progress, you are missing out.

      > 4) Projectlogs. This is a varient on the Joblog but is authored
      > by multiple project team participants. It is a great way to track a
      > project's progress. It allows people that are infrequently attached
      > to a project to keep tabs on progress. It can be used to spool a
      > new team member up to speed quickly. It is also a great archive to
      > project documents/files (with context as to why they are important).

      > 5) Research weblogs. This is a more formal use of weblogs to
      > publish research. It allows the analyst to publish finished
      > work-product and supporting documents/sources. It allows the
      > analyst to interact with the readers in a way that improves the
      > quality of the research. This is a good way to publish original
      > content.

      > There are probably lots more, let me know the types of weblogs
      > you are running that don't fall into these categories.

      > Research Weblogs

      > I have spent lots of time building research weblogs (for a
      > research company I ran) since 1997 (although they weren't called
      > weblogs at that time -- my effort was to chunk content and organize
      > it in channels in a reverse chronology). Most recently, I have
      > begun to publish a research weblog and have found what I think is a
      > good format. The site is focused on the next generation of
      > terrorism (tough topic, but I have some experience in these areas
      > that I think can help):

      > http://globalguerrillas.typepad.com

      > The format is derived from a combination of my personal writing
      > style and that of Forrester Research (I was the senior Internet
      > analyst there). It is a combination of posted research "briefs"
      > which are moderate length analytical content. These briefs are
      > designed for scanning with multiple bullets for major points (most
      > people scan the Web rather than read). Here are some examples:

      > Destabilizing Terrorist Networks:
      > http://globalguerrillas.typepad.com/globalguerrillas/2004/03/destabilizing_t.html

      > Mapping Terrorist Networks:
      > http://globalguerrillas.typepad.com/globalguerrillas/2004/04/mapping_terrori.html

      > The other post is a "journal" entry. This looks like a standard
      > weblog post in that it usually has a few links and contains only a
      > single idea. Here are some examples:

      > Flight delays (power outages at LAX due to birds):
      > http://globalguerrillas.typepad.com/globalguerrillas/2004/04/journal_flight_.html

      > Attacks on Systems? (looks at the recent terrorist attack on Iraqi oil systems):
      > http://globalguerrillas.typepad.com/globalguerrillas/2004/04/journal_is_this.html

      > I will be working on new ways to present research on a weblog. More soon. Hope this helps.

      > Sincerely,

      > John Robb

      > [Non-text portions of this message have been removed]

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