Fwd: [karmayog] Please board our train to a cleaner India
- From: karmayog - tanya
Date: Monday, August 26, 2013
Subject: [karmayog] Please board our train to a cleaner India
Earlier this year I founded the Saaf India Foundation with a dedicated team
of Indian creative leaders. 'Saaf' means clean in most Indian languages.
Saaf India is a non-profit foundation, registered with the Amsterdam Chamber
of Commerce, and operating in India.
Our dream is to restore India's beauty, with public spaces and landscapes
free from waste, using a new and innovative approach. The amount of waste in
India will grow by 500% by 2030. The challenge is urgent and complex, and
needs creative problem-solving. Saaf India develops innovative, affordable
and sustainable solutions for waste management, inspires and educate
citizens to care for India's natural environment. Our approach is unique to
India. We co-create together with the world's and India's best experts from
various disciplines. And we use a creative process called 'design-thinking',
which is very human-centered and experiential.
We started with the Indian Railways as a first project, and as a platform
for inspiration and innovation. We all have fond memories of childhood
holidays by train, cutting through beautiful landscapes, sharing stories and
eating delicious food with our families and friends. Nowadays, the Indian
Railways transport more than 7 billion passengers across India every year.
Passengers have the opportunity to purchase food and beverages every 90
seconds during those journeys. Unfortunately all packaging and food waste is
thrown out of the trains by both passengers and staff, due to a lack of
understanding, culture and facilities. The waste ends up everywhere, in
rural communities, urban spaces and India's beautiful forests and rivers. It
should instead be collected and recycled in a sustainable way, without
negative impact on the environment, health and the economy.
Our first 'prototypes' are ready for new experiments in trains and stations.
We now need your support. We've accomplished a lot since we started, thanks
to our team of experts, partners and advisors, who like ourselves have
worked with us on a pro-bono basis. My co-founder Dinesh and I have
completed over 15000 kms of research trips by train, sensing and
understanding behavior and infrastructure. We have managed to set up
collaborations with key stakeholders within the Indian Railways and engage
leading experts in relevant fields. Together we have already developed the
first series of concepts and prototypes (for consumer inspiration, waste
collection). These now need to be extensively tested, measured and improved
in a series of pilots in both trains and stations. Once we have created
proven concepts that work at scale across India, we will be able to attract
serious funding from e.g. foundations and corporate partners, and bring the
solutions to life. To get to this breakthrough point, I would kindly like to
ask for your support. You could help accelerate our work with a donation,
which will be used directly and only for solution development in our next
project to improve overall cleanliness and waste management at the Jaipur
Railway station and a few pilot trains . Your support is very meaningful to
How to make donations and help solve one of India's biggest challenges?
Please find below our bank account details. We welcome smaller and larger
donations. If you are donating through your company, please add your name in
the comments section of your online banking screen so we can personally
thank you. Thank you in advance for your support. We will share our work and
results throughout the next phases of work. Attached you will find a brief
overview of our next projects, activities and funding requirements, as well
as a summary presentation about Saaf India. We appreciate if you share this
letter with your friends, families and colleagues who care about innovation
and India's future. Should you have any questions, or need help in making
the donation, please let me know.
Founder and Managing Director
Stichting Saaf India. Warmondstraat 189-III. 1058 KX. Amsterdam. The
Bank Account. Account number: 452038413. IBAN: NL59ABNA0452038413. BIC:
ABNANL2A. ABN AMRO Bank. Gustav Mahlerlaan 10. 1082 PP. Amsterdam. The