Fwd: [karmayog] CSR (2012-13) by NATCO Pharma Ltd.
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From: Pearl - Karmayog
Date: Wednesday, November 13, 2013
Subject: [karmayog] CSR (2012-13) by NATCO Pharma Ltd.
CSR by NATCO Pharma Ltd.
Sales: Rs 680 Cr
Profit before Tax: Rs 102 Cr
Corporate Social Responsibility (CSR)
Source: NATCO Pharma Ltd. Annual Report (2012-13), Pg No: 36-48
Corporate Social Responsibility
About Natco Trust
NATCO TRUST is the corporate social responsibility division of NATCO Pharma Ltd, and it is based in Hyderabad. The
core areas of the Trust are Health, Hygiene, Sanitation, Water, Education, Livelihoods, Institutional and Need Based
Community Infrastructure support. It operates in the vicinity of wherever it has a business presence. Since its inception in
1995, the Trust has been evolving and constantly revisiting its role in society.
Our Corporate Social Responsibility Statement and Principles define our approach towards the society- the most important
stakeholder in the development of the organization. We at NATCO endeavor to make a positive contribution to the
underprivileged by supporting a wide range of socio-economic programs including education, health, sanitation, hygiene,
livelihood and other community based initiatives. Many of these community projects and programs are driven by active
participation of different stakeholders like the promoters, the employees, the suppliers, the government etc
Currently Natco Trust operates in 4 districts namely, Mahaboobnagar, Nalagonda, Guntur and Hyderabad in the state of
Andhra Pradesh. It aims to reach the unreached community in the areas of education, health, water, sanitation, livelihoods
and community based infrastructure support.
THE CORE AREAS OF INTERVENTION are as follows:-
4) Water and Sanitation
Natco Trust is committed to enhance the health and well being of the targeted communities. It attempts to improve the
health seeking behavior of the communities regarding nutritious food, mother and child health, communicable diseases,
preventive mechanisms through community based health services and health educations
Natco Mobile Health Clinic:
Objective: -"Health Services at the door steps of the community"
Natco mobile health clinics (NMHC) are a boon for the community (as apparent by the community). It serves more than
8000 households with a population of more than 50000 in 29 villages at Mahaboobnagar and Nalagonda districts on a
rotation basis with a weekly schedule. It has all the basic equipments and free medicines provided apart from the health
services health education also provided to the community.
NMHC provides Primary health care for the community. The main part of this is
to examine the patients and treat them accordingly. The patients who cannot be
treated at NMHC and who needs high end care are referred to higher centers at
Nalagonda and Hyderabad. NMHC team visits home and treats terminally ill
patients and others who cannot come to NMHC because of serious disease or
very old age.
NUTRITION CENTER VISIT: As part of the NMHC services antenatal and postnatal care is provided to the pregnant and
lactating mothers respectively. They were treated of the basic ailments like anemia…etc and are referred for higher centres
for ultrasound scan, blood investigations and when abnormalities like high blood pressure, abnormal presentation of foetus,
bleeding p/v…etc are detected.
NMHC team works with the government ANM (auxiliary nurse midwife) and makes sure that all the antenatal mothers are
immunized with 2 doses of TT. Pregnant mothers are advised about the diet, immunization, family planning, breast feeding
etc. All pregnant mothers are motivated to go for institutional delivery.
HEALTH AWARENESS: to prevent seasonal and communicable diseases like Typhoid, Malaria, Dengue and HIV-AIDS,
etc, People are advised to boil and filter water before drinking. They were advised to take personal protective measures
like using mosquito nets to prevent from the disease spreading mosquitoes biting them. Awareness provided on tobacco
consumption, safe sex and regular health check up for the pregnant mothers, personal and community hygiene. Awareness
provided on cleanliness of surroundings, family planning, institutional deliveries, breast feeding and immunization.
SCHOOL HEALTH: School children are examined and treated for minor ailments.
They were given Albendazole tablets to treat worm infestation. Children are made
aware about the personal hygiene and causation of diseases. They are educated
about having bath daily, cutting nails, washing hands with soap before eating and
after going for toilet etc,. They were told not to insert slate pencils, pencils, match
sticks… etc into their ears...
Natco Mobile Health Clinic - Nalagonda district: The NMHC at Nagarjuna Sagar extends health services to 17 villages,
1 backward community government hostel and employees of Natco Pharma Limited. 27,097 beneficiaries got benefit for
the year 2012-13. The month wise beneficiaries' details of NMHC are as follows…
Natco Mobile Health Clinic - Mahaboobnagar district - The NMHC at Kothur
mandal extends health services to 10 villages, government schools and Natco
High School. 15,482 beneficiaries got the benefit for the year 2012-13. The
month wise beneficiaries' details of NMHC are as follows…
Locations: - Nalagonda, Mahaboobnagar and Hyderabad districts of Andhra Pradesh
Objective: - Prevention of disability and malnutrition, healthy motherhood with healthy baby and institutional delivery.
2. New nutrition centres initiated at Salvendrigudam and Sanghiguda villages of Kothur mandal for the year
The Nutrition centre catered 384 mothers; out of which 55 are pregnant and 83 are lactating mothers in 9 village's
i.e, Mekaguda, Sanghiguda, Salvendrigudam, Yerracheruvu thanda,
Nayakuni thanda, Thimmaiah palyam, Chinthalapalyam, Thangalli
thanda and Peddamunigala of Mahaboobnagar and Nalagonda
districts and one centre at Hyderabad. Out of 384 beneficiaries 248
were completed one year (the trust supports a beneficiary for a period
of one year that is from conception (3rd month) to 6 month after
delivery). Total deliveries are 126 and out of which 96 are institutional
deliveries and 30 are home deliveries supervised by trained local dhai (nurse). 19 mothers underwent for family
According to NIN (National Institute for Nutrition, Hyderabad) that the Indian women have the deficiency of 430
calories, to fill this gap the centre provides nutritional supplementary food
(430 calories) consisting of egg, milk, dates, chikki, biscuits, (annexed the weekly menu) for a period of 1 year.
All the mothers have to undergo the diagnosis and accordingly provided the health services. Apart from the nutrition food
the health education on breast-feeding, personal hygiene, institutional deliveries, family planning etc., also had been
provided as part of the NMHC services.
6th INDIAN NATIONAL BRAIN BEE CHAMPIONSHIP 2012-13
Objective: - To inculcate and encourage the scientific temperament among the students
Natco organized the Indian National Brain Bee quiz on neurosciences in association with NIMS Hyderabad. 14 students
from 14 centres took part in the National quiz competition held at Centre for Behavioral and Cognitive Sciences (CBCS)
Allahabad. The winner of the Indian National Brain Bee championship- 2013 will be invited to participate in the International
Brain Bee finals to be held along with 21st World Congress of Neurology on 3rd week of September, 2013, in Vienna,
Patient Counselor support to government hospitals at Hyderabad
- 2 Counselors in Osmania Hospital, 4 in MNJ Cancer Hospital and 2 at Niloufer hospital
- Objective: To help poor, illiterate patients get proper access to the available
The Natco trust has positioned 8 counselors in different government
hospitals at Hyderabad to support and facilitate the patients coming from
different parts of the state and neighboring state. They act as link between
the service provider and service seeker. The following table provides
information on the services extended by the patient counselors in the
We are committed to create enabling environment for children through education initiatives, emphasis laid on access,
equity and quality of education by extending the need based support on appropriate infrastructure, skilled teachers, innovative
teaching methodology and curriculum, access to basic teaching learning materials for improving the learning competence
of the children, in addition to this adapted innovative methods to make learning more interactive and participatory.
Objective: To strengthen the government schools in terms of infrastructure, libraries, science labs etc. in order to retain all
the eligible school going children in the school and impart qualitative education.
Natco School of Learning - Gollamudipadu Village, Ponnur Mandal, Guntur District.
Natco Trust has initiated the setting up of Natco School of Learning (an English Medium School), at Gollamudipadu
village, Ponnur Mandal of Guntur District during the financial year, 2011-12, with
an objective of providing good education to the local community and to many of
the surrounding village children.
This School has been set up with well-established infrastructural facilities with
gardening and landscaping, well-trained teaching staff, x-seed idiscoveri
methodology and activity based learning. It is also facilitated with good transport system and well-equipped library Computer
Lab and Science lab etc.
Though the school started with strength of 156 students for the year 2011-12, it has increased to 264 students for the year
2012-13 academic years. The school got recognized by the state
government of Andhra Pradesh and affiliated to central board of secondary
education, New Delhi. Free education extended to 32% of the students
and subsidized education provided to 6% of the students for the academic
Most of the children at NSL are from Telugu Medium background, with minimum parental support with regard to their
academics. But, on observing over a period of two years, we could find that there is remarkable development in their
creativity, thinking, interpretational and illustrative skills, helping them grow independent at each level, which are encouraged
through various activities and tasks assigned from time to time in different subjects. Children of Grade 4 to 8 can confidently
interview an individual while a grade 1 or 2 student may be able to relate
his learning on Additions, or Sizes to the environment and respond to a
project work like accounting for the different books in their bag, or types of
furniture in different classes as well.
Yet, there is consistent and continuing effort to enhance their thinking,
reading and writing skills further by our teachers through the curriculum
and activities planned from time to time ensuring that they can always,
"THINK OUT OF THE BOX " through their learning process,,.
Academic activities - The X-Seed curriculum was implemented in order to
provide quality education to the students of Natco School of Learning. In order to check students understanding levels
Learnometer tests were conducted. In order to induce pupils into 'Learning by doing' various project works were entrusted
to them based on reasoning, application, analysis and comprehension. First hand experience / direct experience to students
was given through field trips.
Natco High School, Rangapur, Kothur Mandal, Mahaboobnagar district
Natco High School was established in the year 1995 under the Natco Trust, to facilitate education in the surrounding
villages and also to the employee children of Natco Pharma Ltd. Though
the school started with strength of 77 students, 10 rooms and 10 staff
members in 1995 by 2012-13 it has increased to 1346 students, The
objective behind establishing the school remained to impart quality
education with free and subsidized fees.
The implementation of activity based and hands on learning has brought
a broad outlook for the students and increased their thinking skills and
interpretation skills. Unlike every year we have seen a tremendous
improvement in the way students interpret what they are learning, the
way they express their
feelings and opinions. Teachers were continuously supported with different
training programmes to meet the demand of the class room. The academic
achievements include 100% result in grade X board exams as well as
99% results in internal exams from LKG to Gr. IX. External exams were
also introduced and students from gr 4 to 9 have bagged gold, silver and
bronze medals in international math and science Olympiads To improve the co-curricular and the extracurricular skills, students were made to participate in various competitions
conducted in school as well as organizations like library associations of Shadnagar and Kothur. Kalabharathi Childrens Art
Association, Chinni Chinni Asha, NICE foundation. Drawing, painting, elocution, essay writing, spell bee, fancy dress are
the competitions conducted.
Boys' team of Natco high school participated in the national level Tchock ball championship and bagged first place on
behalf of Mahaboobnagar district. Girls' team bagged second place in district level Tchock ball championship. Hockey,
volleyball and cricket sports teams are also formed and given training in school.
In order to meet the requirement of the class rooms, management has decided to construct a new block of 9 class rooms
and demolished the old construction and made a block of 6 class rooms with 1 multipurpose hall.
There are many events which were celebrated in the school which included
national festivals and other important festivals of our country. The major
event of the year was "Natco's Prakruthi Utsav" which was a cultural show
and nearly 900 students have participated on stage and 100 students
have participated back stage.
It was a learning which included planning of the event to logo designing, from understanding the theme to developing
cultural shows related to the theme, designing of the stage to lighting and sound. Preparations of props and managing to
arrange on the stage…….students have gained the best of the experience in their lifetime.
Education activities at Nagarjuna Sagar, Nalagonda district
AFTER SCHOOL TUTIONS for primary and high school students
The objective: to inculcate the school going habit of among the children through activity based learning process amongst
Introduction: It has been observed that dropping out of government schools, is rampant among children in the communities
with which the Trust works. In most of the cases, children continue education till 2nd standard and drop out due to various
reasons. This is because, in the absence of proper tutoring and coaching, children,
who are mostly first-generation learners, find it difficult to cope with their syllabus
and school environment.
The Natco trust initiated the after school tuitions to 10 government schools students
in the targeted villages at Peddavura Mandal of Nalagonda district. The emphasis has been put on inculcating activity
based learning process in addition to the class room learning. The child has the
freedom to explore and learn in joyful way. The teaching methodology adopted was
Multi grade and multi level. About 270 students of the 670 enrolments in Government
Primary schools are benefitting from this program. These students are also provided
with Nutritious snacks regularly
The syllabus has been progressing as per the content planned from time to time, level wise and an assessment using
reading cards or written assessments are being held alternately in each centre. During this academic year, in Telugu apart
from stressing on their ability to learn the basics thoroughly, stress was laid on grammar concepts, writing skills,
comprehending skills, interpretational skills as well in a graded manner through the level wise laid down curriculum
Various activities to enhance their speaking, reading and recitation skills are also being included in to the curriculum to make learning interesting and fun as well for the children, while it also fulfils the purpose of developing their spontaneity
and involvement in subjects through the games and activities held.
There has been significant improvement in the reduction of the Dropout rate at Government schools, because of "After
School Tuitions program". While the reasons contributing to the drop outs were like, engaging children in household/farm
works, remunerative cropping patterns affecting their regularity, non child centered system of teaching process in some
cases, etc., The impetus through play way methods of teaching, congenial timings, parent interactions and involvement in
the child's development, games and art activities included in syllabi, cards method of assessment, etc being provided
through "After school tuitions" have been making notable impact on the increased rate of enrolment and attendance in the
schools enhancing interest in learning.
Pre -primary school - Thangalli thanda:
The early childhood years are essential for the proper mental, physical, emotional and social development of the child. This
lays the foundation for the child's future. Thus, it is very essential to provide children with quality pre-school education. It is
with this objective that the Natco Trust has initiated pre primary school.
Thangalli thanda is a rehabilitated village, consisting of 87 households belonging to Schedule tribal community. It has been
earlier (palthi thanda) situated on the banks of Krishna River and very often inundated by the backwaters of river Krishna.
The Trust has started a pre-primary school for the benefit of the children. The
centre has 17 students in the age group of 3 to 5 years and they have been
imparting activity based play way method learning. The Trust provided all teaching
learning materials, play equipments, slates, and books; the center was taken care
by a teacher and an ayah.
A nutritious snack is provided daily to the children. In addition, efforts are made to
develop the innate abilities of the children through activities like songs, games etc. The concerted efforts with this age
group has helped in school-preparedness while also engaging parents in their ward's learning process
During the academic year 2012-13, the school has 17 Children between the age group of 3 to 5 years getting benefit out of
this program. They were provided with various learning experiences in Telugu, Math and Themes through different activities
designed in thematic manner and with the implementation of Multi Grade Multi Level Methodology in teaching Telugu.
The Learning system has been proving effective, in helping the child mould himself well with regard to his socio-emotional
skills, by providing for inculcating good etiquette, habits and also self expression. The activity based system has been
facilitating him to learn the concepts with a true relation to reality in life. Implementation of multi-grade-multi-level (MGML)
methodology facilitating him ample space to learn at ease from multiple perspectives,
the concepts in Telugu and Math, for example, once he/she learns a particular letter,
he/she not only learns the usage and the pronunciation but also explores the
environment to find words with that letter, similarly they learn math through
manipulative activities and relevant story problems, games etc. . Ultimately, these
children are able to stand out among the other entrants of Grade 1 students in
Government schools,, in respect of their content knowledge, behavior and participation
in the learning process.
The involvement of the parents in the mid day meal preparation and updating of the learning levels of the child from time to
time would slowly develop a sense of responsible attitude among the community people such that it sustains to a better
extent in them to follow up their children's education.
Children's Clubs: This has been motivated in Government schools, defining the purposes, forming groups and initiating
activities in language clubs, cultural clubs, art clubs etc.
Children's' clubs at Nayakunitanda , Yerracheruvu Tanda, Pilliguntla Tanda and at Borabanda, have been motivated and encouraged to actively participate in mobilizing the school going children, apart from
striving to improve the cleanliness in the schools, soft board works and playing various
activities etc. A rally was organized at Tangilla Tanda also by the BVK children to
increase the enrollment of the smaller children in Primary schools and encourage the
children and parents towards schooling
Village Library Program:
In all about 87 children are taking the benefit of the program in three villages, viz,
Pilliguntla Tanda, Yerra Cheruvu Thanda and Jaltanda. The children are encouraged
to read the Library books available at school, with the support of the volunteer in the
process through the conduct of various reading programs like, Chain Reading, Pair
Reading, Reading and sharing the summary of the content read to the peers etc and
an improvement is seen in their reading skills, pronunciation and enactment and
imagination abilities apart from oral comprehending skills.
Open Tenth Program:
7 students have appeared for the exams held in the month of April from Chintalapalem. They were the working youth
motivated for the purpose and supported and guided in the process of learning by the Team members and also supported
on and off by a one or two employees of the organization as well.
Volunteer skills enhancement session:
A session has been organized to orient the volunteers with regard to the teaching of various concepts like, Picture
comprehension, Story Narration, Greater than-less than, Missing numbers, additions and subtractions using the grid,
Tombola game to revise the numerals, conduct of Memory and word building games etc, involving them through the
activities. The government school teachers and Natco Trust team members took part in the program.
Drawing and Clay Modeling workshop was conducted in about 5 centers, namely, Jaltanda, Peddamunigal, Chintalapalem,
Yerracheruvu tanda and Nayakuni Tanda for a week, with the cooperation of final year, Fine arts Student, Mr.Phani. They
were taught about 15 to 20 pictures, through simple tricks of freehand drawing and they were also encouraged in clay
Workshop by Butterfly Fields: It has been organized with their cooperation on 2nd November at Nellikal School for the
students from Grade 4-10. About five topics were dealt in two to three slots of sessions for these classes. They have given
29 concept maps suitable for High School and 5 kits suitable for Primary to the school authorities.
Education activities at Hyderabad district
Support to Natco Government High School: The School has more than 1400 students from Class I to X both in Telugu
and English medium. The Trust extended the support of housekeeping services and night security along with all required
sanitary materials to keep the sanitation and school premises neat and clean. It also provided snacks to the school for all
national festivals. A special snack has been provided to the 10th class
students during the special classes. The results of 10th class were 90%
both in Telugu and English mediums. 95 students appeared for the 10th
examinations, out of which 85 students cleared it successfully. The school
stood 1st in 10th results in the district of Hyderabad and the district collector
felicitated the entire staff of the school.
The trust also conducted child club and summer camp activities for the
primary school students. Around 60 students use to get benefit out of this
activity. Uniforms also provided to the students of anganawadi and primary
Educational support to Government schools and Anganawadi centres at Kothur, Mahaboobnagar district.
The Trust has supported child centric school infrastructure like dual desks to 7
government schools, 1 anganawadi centre and 1 Village library. It also supported
mid day meal plates, drinking water glasses, cooking vessels, food grain storing
materials and other essential materials to government schools and Anganawadi
centres at Kothur Mandal.
The Summer Camp at Borabanda was organized for a period of 20 days for the children between the age group of 6 to 12
yrs. About 32 students participated in the program, a combination of various activities
were included as part of the program. They were taught about 20 varieties of craft
works, using handmade papers, Glass-work, best out of waste type etc and they
were also taught the art of Candle Making. These students were also introduced to a
set of new spot games, party games and interesting outdoor games. There were also
activities like storytelling, Rhymes recitation to enhance their speaking and expression
abilities. They could also have the opportunity of interacting with the Postal and Traffic
Personnel and learn about the rules and roles of these department personnel apart from Traffic Education. This is the third
successive year of such Summer Camp at this School which has also gained its name as one of the best Government
Schools in Academic Performance and Infrastructural facilities running with the Support of Natco Trust, The CSR wing of
Natco Pharma Ltd.
A Maiden attempt has been made, introducing the same at Sanghiguda; Government School as well in this academic year,
about 21 students took part in the program which went on for 5 days only. However, here also the daily agenda consisted
of activities like, Craft Works, Story Telling, a few of the Indoor and Outdoor games as introduced at Borabanda.
The day used to end up with Entertainment Programs like Antakshari or Warm up Exercises too. And all the children were
excited to participate and learn the various activities facilitated to them.
Activities at Guntur:-
Support to fire accident villages: In summer two villages namely Tallapalem and Mulukuduru at Ponnur mandal got fire
and the houses got gutted down along with their belongings. Natco extended
timely support it is supported with cattle feed to all the 80 families and in
Mulukuduru village and supported with school stationary to all the students
Distribution of UPS units to Government welfare hostels:
It is organized and participated in the District Collectors program for distribution of UPS units in 6 government hostels worth
Rs.1 lakh, in and around Ponnur on the occasion of state formation day.
Livelihoods: Skill up gradation for Wage employment, self-employment/value addition income generation for the youth
Vocational training centers:
During the year 2012-13, the Natco Trust has initiated vocational training centre
at Gollamudipadu village of Ponnur Mandal, Guntur district. We have entered
partnership with government of Andhra Pradesh for providing training to the
The Trust has started 4 channels of vocational training centre at Hyderabad, Guntur
and Nalagonda districts on Fashion designing, Beauty parlor, ICT (information
communication technology) Electrical and Driving courses. 604 beneficiaries got
trained in different courses. The Trust facilitated placement for 287 beneficiaries. Around 120 beneficiaries are self employed
and around 50 beneficiaries were pursuing education and the information on others is not known.
Social categorization of the beneficiaries
Sl. No Course Name BC SC ST OC MIN Total
1 Tailoring 124 65 25 41 39 294
2 Beautician 33 05 - 06 52 96
3 Computer 60 33 12 14 8 127
4 Driving 25 11 03 04 44 87
Total 242 114 40 65 143 604
Social categorization and course wise placement details
Sl.no Course Name BC SC ST OC MIN Total
1 Tailoring 49 32 11 13 17 122
2 Beautician 23 03 - 04 26 56
3 Computer 26 16 03 05 03 53
4 Driving 11 06 - 02 37 56
Total: 109 57 14 24 83 287
Income generation program
Natco Trust facilitated income generation program for the tailoring beneficiaries for the tune of Rs. 2 lakhs. They have
stitched the government school uniforms and cloth carry bags for centre
for environment education. Most of them use to earn minimum of Rs.2500/
- and maximum of Rs.14000/- for per month.
Distribution of sewing machine in convergence with Rotary Club -Bhagyanagar
Natco Trust facilitated free 50 sewing machines for the tailoring beneficiaries in convergence with Rotary club, Bhagyanagar.
Natco vocational training centres are registered with directorate of employment and training under skill development initiative
scheme (SDIS) scheme
Water and Sanitation
Objective: Providing safe drinking water within the reach of the community with permissible limits of minerals with special
reference to floride
During the year 2012-13 a new RO purified drinking water plant was set up at Gollamudipadu GP of Ponnur mandal in
The Natco Trust has provided RO purified drinking water plants to 4 grama panchayats namely Haliya (4000 LPH), Peddavura