Public Relations and
for South Dakota
Things are looking up for the J.A.I.L.
campaign to get started in earnest in South Dakota, J.A.I.L.'s target state
for going on the ballot. Bill Stegmeier, the S.D. JIC, rmsroll@...,
has strongly suggested the importance of having a reliable and capable J.A.I.L.
spokesperson in South Dakota to be able to face the media and the public
regarding the "Get Out The Vote For J.A.I.L." campaign for the next two years in
Bill said this position was so important to
South Dakota J.A.I.L., that he is willing to pay the right person a salary for
this vital service. Bill was more concerned about having that accommodation
than about collecting the appropriate signatures. He is very confident
about J.A.I.L. being on the 2006 ballot for a Constitutional Amendment. Bill
emphasized that the first thing that must be done is to educate the public
through the media and personal contact about J.A.I.L. and why it is so vitally
needed in South Dakota [that being the scope for the S.D. campaign].
Furthermore, that publicity campaign has to begin just as soon as
The hitch was in finding the right person
for the job. Bill said he must be articulate, poised, well-groomed, charismatic,
enjoy the spotlight and public attention, and of course-- on top of all that--
know and thoroughly understand all aspects of J.A.I.L. to be able to answer any
and all questions. Coming up with someone filling all those requirements for
South Dakota was indeed a tall order.
Ron immediately contacted some of the new
South Dakota JAILers that we met at the FreedomRoast2004 and asked if any of
them knew of someone who could fill that bill, and none of them could come up
with any suggestions. It will be a full-time job, so someone would have to
be able to dedicate himself or herself solely to this cause.
Ron and I began to think "outside the
box" --that is, outside of South Dakota. Whom did we know that would most
closely fill all those prerequisites, and be a good spokesperson for
J.A.I.L.? We thought "The only one we know of who would definitely qualify
would be the one who has voluntarily been the Public Relations
Representative for National J.A.I.L. and who has been doing a superb job for
several years." And most of you know who that is: the one and only
Attorney Gary Zerman! Now, the only question was, would
Gary be willing to relocate from California to South Dakota? It would
certainly take someone fully dedicated to J.A.I.L. to be willing to pull up
stakes and settle halfway across the country for the sake of this
Ron caught Gary by surprise when he called
Gary the next morning and told him about the opportunity in South Dakota. Gary
had never met Bill Stegmeier, but had read our articles about him, particularly
the FreedomRoast he sponsored. Gary knew, of course, of the up-coming J.A.I.L.
campaign in our target state of South Dakota, and he readily understood the need
for a good spokesperson for J.A.I.L. to cover that campaign. That type of work
is in Gary's blood and he delights in any opportunity to tell the public all
about J.A.I.L. and why it's needed, whether it's by speaking to groups,
broadcasting on radio, making TV appearances, or speaking at small community
meetings-- he's done it all. So as Ron explained things to Gary, he said he
would like to consider the possibility, even though it meant relocating to South
Dakota. Gary would be the first person to fill a paid position within
Bill emailed us and said "I have spoken to Gary [by phone] a few times now
concerning him being our media star in SD. I am most impressed, just as
Ron suspected I would be," and
"Some sort of preliminary
announcement would be in order stating the likelihood of Gary accepting the
position and that both Gary and I will be at the July 19th WTP event, should
anyone care to meet and talk about the SD
that is what we're doing!
We would encourage as many JAILers as
possible meet personally with Gary Zerman and Bill
Stegmeier, to find out more about the South Dakota J.A.I.L.
campaign while they are in Washington. For details, email Bill at rmsroll@....
Once J.A.I.L. qualifies for the ballot
in S.D., it will create a literal massive media flurry, and will bring
about a nationwide debate among all, and by its
passage, will raise a mushroom cloud over South Dakota, resulting
in hope in the hearts and minds of the men and women of this