(UK/US) Super Bowl bans Animal rights campaign on milk
- Declaring war on milk is a cause unlikely to win many converts. On the
other hand, depicting nubile young women getting drunk and pulling
their tops off is more or less guaranteed to hold the momentary
attention of at least 50 per cent of the planet.
That appears to be the logic behind the latest advertising campaign
from People for the Ethical Treatment of Animals, or Peta, the leading
US animal rights campaign organisation.
A lavishly-produced television spot mimics the publicity for a
sexploitation video venture called Girls Gone Wild: good-looking
college girls go on spring break and flash for the cameras.
But in the Peta version, the girls have udders instead of breasts,
which soon start leaking milk.
Using the slogan "Milk Gone Wild", the adverts aren't so much shocking
as laugh-out-loud ridiculous. It's not clear what link is being made
between the exhibitionist college girls and the supposed iniquities of
Only a visit to the Milk Gone Wild website, and a viewing of a short
documentary narrated by the actor Alec Baldwin, explains the case
against the accompaniment to every kid's bowl of breakfast cereal.
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